We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize … Read More
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a Facebook notification and then as an email; then the new … Read More
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook … Read More
Would you log on to watch your favorite YouTube videos in “virtual reality?” Well according to this week’s Social Media Help Desk, YouTube would like you to log in and see it! This week, KWSM President, Katie Wagner, led the … Read More
Social media marketing is not about the hard sell. That’s where many people go wrong on social. Posting a picture and a link to your product or service is not enough to get consistent sales in the digital arena. And … Read More
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on … Read More
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to … Read More
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the … Read More
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And … Read More
Social media is a young person’s game, right? It often feels like the audience on Facebook, Twitter, and Instagram are college and high school student, and people in their early to mid-twenties. Chances are, you know how to market to … Read More