It’s that time of year again! Registration for our popular Digital Marketing Bootcamp is open now. Three times a year, our team teaches a series of four 3-hour workshops to show small business owners and in-house marketing professionals how … Read More
Popular video-sharing platform TikTok has seen its user base grow exponentially over the past two years. What once began simply as an app where users could create or watch videos related to lip-syncing over popular sounds and songs is … Read More
Here at KWSM, each member of our team is passionate about at least one facet of digital marketing (passion is one of our core values, after all). It is this passion that drives many team members to hone in and … Read More
Do you remember when you first came across the legendary hashtag feature on social media? This was back in 2007 when Twitter rapidly became the trendiest and most exciting social media platform. Hashtags usage became the perfect tool for using … Read More
When it comes to paying for a video advertisement, there’s no shortage of options for platforms your business can pay to place your video on. Currently, Facebook, Instagram, YouTube, TikTok, Snapchat, and even Hulu offer ways for companies of any … Read More
This post was updated on July 14, 2021, to ensure it is still relevant and accurate! Who doesn’t like a picture from the past? The nostalgia factor alone is enough to bring people together for a moment during their busy days. … Read More
This post was updated on July 11, 2021, to ensure it is still relevant and accurate! Thousands of entrepreneurs will open businesses this year, and many will shut down their businesses before the year’s end. If you’ve exhausted all your … Read More
Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer … Read More
This post was updated on June 25, 2021, to ensure it is still relevant and accurate! While you may be familiar with how to untag or hide photos on your Facebook profile, did you know that Instagram has the … Read More
This post was updated on June 25, 2021, to ensure it is still relevant and accurate! If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of … Read More
