While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work … Read More
If your business isn’t already posting videos to YouTube, you should be. After all, video is still king, and over 1 billion minutes of YouTube videos are watched every single day around the world. All those minutes and users add … Read More
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one … Read More
We are honored to announce that KWSM: a digital marketing agency has recently been named one of the 10 best digital marketing agencies in Atlanta, Georgia. This award comes from DesignRush, an independent company that evaluates the most qualified agencies … Read More
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, … Read More
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach … Read More
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any … Read More
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like … Read More
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your … Read More