How to Reinforce Your Company’s Branding Online
The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message. At KWSM, we know how […]
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM has been helping businesses manage […]
Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
How X, Or Twitter, Supports Your Digital Marketing Strategy
How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact, more than half of B2B […]
Social Media Case Study: Using Compelling Stories to Craft Engaging Content
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]
How to Enable Custom Thumbnails on YouTube 2024
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]
How Does Social Media Marketing Help Your Business?
Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top […]
How to Pick a Tone for your Business
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]
