3 Promises You Make As a Social Business
So, you’re ready to get on social media? Everyone says your business needs a presence on these channels, so you’re taking the plunge. But have you really thought through what joining the world of social media says about your business? It says you’re accessible. Social channels are always open, and in use around the […]
How to Reinforce Your Company’s Branding Online
Making sure that your brand has a clear and consistent message online is extremely important for every business that operates in the virtual world. When we set up social media pages for a client, we make sure that their branding is consistent across every social channel that they have a profile on. Our goal is […]
Facebook Will Add Call to Action Buttons
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
Three Ways to Quickly Improve the Image of Your Business
It’s difficult to keep track of every aspect of your business’s public image. Websites, contact information, business cards and employee bios are all things that are constantly changing yet remain difficult to keep track of. And while you should certainly keep track of all of those things, here are a few relatively simple changes you […]
Build Your Professional Brand on LinkedIn
Have you taken time to think about your own personal brand? Many business owners dedicate so much time to their company’s brand image that they forget about their own. However, in the age of transparency, more and more people are digging further than a company’s web page. Social media is making it easier than ever […]
Pinterest: Optimize Your Pins for the New Smart Feed
Recently, Pinterest tested out a new Smart Feed on their users, and now it’s here to stay. Pinterest users will now see pins at the top of their feed that Pinterest considers the best fit for that individual user, rather than seeing the newest pins first. The pins that appear on the top of user’s […]
Facebook Mobile Will Automatically Play Video Ads
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
How to Publish Long-Form Content on LinkedIn
Publishing long-form content on LinkedIn allows business owners to further establish their professional identity, and now is available to everybody. Through this tool, even members who are not in your network can follow your posts and receive updates when you publish next. Each time you post an article directly on LinkedIn, your original content becomes […]
Facebook: Everything You Need to Know About Ad Campaign Updates
Facebook recently updated their advertising campaign structure and changed the process for creating advertisements. Facebook Campaigns are now created in the following order: Create your campaign Create your Ad Sets Create your Ads 1. Create your Campaign Each advertising campaign will now correspond to a single advertising objective, such as gaining likes on your Facebook page […]
Twitter Will Show Analytics Directly Inside Tweets
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
