Five Types of Email Automation
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways to turn a lead into a customer is through email automation. Generic, one-size-fits-all emails get lost in the shuffle. You probably receive (and ignore) a […]
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM has been helping businesses manage […]
eCommerce Marketing Strategy: A Comprehensive Guide for Business Owners
Why is an eCommerce marketing strategy so important for DTC brands, and what tactics should be included? Find out in this post.
Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under […]
How X, Or Twitter, Supports Your Digital Marketing Strategy
How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact, more than half of B2B […]
Social Media Case Study: Using Compelling Stories to Craft Engaging Content
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]
Advice for New CEOs and Founders, from KWSM’s CEO
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
