Building A Reputation for Your Business in 140 Characters or Less
Unless you’ve been living under a rock, you’ve probably heard of Twitter. It is perhaps one of the most useful social media tools for a business as it allows your company to take on a persona and interact with customers in real time. Facebook does this to an extent as well, but the 140 character […]
Should You Be Worried About the New Facebook Newsfeed?
Facebook unveiled its latest version of the Newsfeed last week, promising its users a better, more beautiful interface. The Newsfeed is the core of our Facebook experience; it’s the first page we see when we log in, and where we spend most of our time scrolling through, interacting with and digesting bits and pieces […]
Creating Effective Ads on Facebook
With approximately 1 billion active monthly users on Facebook, it can be a great place to advertise your product or service. Facebook has made available a number of ways to advertise, including: Facebook Ads, Sponsored Stories, Promoted Posts, Sponsored Apps, Event Sponsorship, and Sponsored results. I will be focusing on Facebook Ads; specifically ads that […]
Know Thyself: The Importance of Brand Consistency On Social Media
Everyone has different parts of themselves that are showcased in different areas. I’m sure your “party self” and your “I’m in a business meeting self” are two different types of people (unless you work for a party company). While personality diversity is a great tool for being a functional human, it isn’t great for a […]
Twitter Chat Best Practices
We’ve already talked about how to use Twitter chats to build more relationships and increase your visibility on Twitter. Now, let’s discuss more strategies on how to optimize your Twitter chat experiences. Use a Tool: My favorite program to use for Twitter chats is TweetChat.com, a web-based program designed to make it easier for people […]
Short and Sweet on Social Media
As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase ‘less is more’ to your writing tactics on Social Media. Your company’s online presence serves as a credibility piece and the way your audience perceives […]
A Pinterestingly Useful Feature
Have you heard Pinterest’s Secret Boards – one of the most pinteresting new features on social media? Pinterest introduced these Secret Boards during the holidays as a way to pin gift ideas away from the prying eyes of the gift-recipients. The creator of the Secret Board can invite those that he or she wants to […]
How to Host a Twitter Chat
Twitter has millions of users, and because every activity is happening in real time, it can get a little overwhelming trying to find the right people to interact with. A great way to round up people and engage with them on Twitter is by hosting a Twitter chat. So what is a Twitter chat, and how […]
The Anatomy of a #Hashtag
Unless you’ve been living under a virtual rock, chances are you’ve encountered a hashtag (#getwitthetimes). In fact, they are quickly becoming a staple in the way people communicate in modern culture. Some people get so excited about them, that they even name their child Hashtag (true story). So what’s the deal with this #hashtag business […]
Three “C”s of Communicating Through Social Media
Social Media has become the world’s living room – the place where everyone gets together and talks. Because the world is watching, it’s important to know how to communicate properly. By following these Three C’s of Social Media, you will be on your way to being an ultra effective social media communicator. Conversation- Remember that […]
