Your Twitter To-Do List

   Twitter is one of the largest Social Media channels today. In fact, Twitter has around 200 million active users tweeting out nearly 400 million tweets a day. That is a valuable tool for your business. When used effectively, Twitter will act as a direct avenue of communication between your business and your target consumer. Let’s […]

3 Social Media Strategies for Salons

Last November, I decided that I was finally going to take the leap and chop off my hair to donate to Locks of Love and Beautiful Lengths. It was a big decision, and one that I had been thinking about for a very long time. But my hair was finally long enough, and I was […]

Playing to Your Strengths on Social Media

Everyone and their grandmothers are on social media these days (I know both my grandmas are). With such a high volume of users, it’s an ideal marketplace for businesses. However, with so many different social media outlets and so many different ways of using them, it’s important to focus on your strengths and present yourself […]

Twitter Turns 7!

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Why You Should Start Your Own LinkedIn Group

Groups are powerful tools for networking within LinkedIn, but have you ever thought about taking it a step further and starting your own LinkedIn group? Here are my top five reasons why you should create your own group on LinkedIn: 1. You can be a thought leader: You’re already an expert in your field, so […]

The Importance of Diversifying Your Content on Social Media

Social media is a multi-faceted, ultra-engaging medium for communication. As a business, you’d be crazy not to take advantage of it when communicating with existing or potential clients and customers. Many businesses are already utilizing social media, but not all of them are utilizing it well. Simply typing out a status update is not going […]

5 Ways to Use Social Media in Your Job Search

With social media becoming more embedded in our everyday lives there is no reason job seekers should not take advantage of it to propel their careers. By using social media in the job search, job seekers can achieve a well-rounded view of the jobs and companies they are applying to, and make more informed decisions […]

Stop Cold Calling and Start Networking

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

6 Simple Steps to Rock Your Next Blog Post

Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select […]

Creating Compelling Videos

Using video is a great way to engage your audience, build your brand and attract new fans online. Case in point: Did you know that YouTube reels in over 800 million unique visitors and combined, they watch over 4 billion hours of video every month? Fans are constantly looking for more ways to engage with […]

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