Tap Into Your Audience: How Brand Advocates Can Grow Your Business
In a world of screens and apps, we have to remember to fight the good fight for authentic connection. It can be easy to see people as numbers and Instagram handles, but having the mindset that those numbers, and handles are so much more (because they are) will mean the difference between an unengaged audience […]
3 Common Grammar Mistakes Your Business Should Stop Making on Social Media
Great social media content creation includes a number of components. From vibrant imagery to a powerful message that encourages your target audience to take action, it’s easy for your business to forget one of the most important moving parts of content: good grammar. Not a grammar guru? No worries. With spell check and a host […]
LinkedIn To Serve Up Profile Data To Website Owners
They say revenge is a dish serve cold, but when it comes to user data, Linkedin prefers to serve theirs anonymously. A new demographics tool is giving website owners and businesses deeper insight into just who exactly is interacting with their brand. Meanwhile, YouTube is making it tougher for creators to monetize off of their […]
Don’t Believe These Facebook Advertising Myths!
You can’t believe everything you hear and that’s especially true when it comes to social media, and more specifically, Facebook Advertising. Many businesses are hesitant to advertise on the platform because they don’t have the right information. The truth is, Facebook ads are some of the most targetable, trackable, and cost-effective ways to advertise today […]
Your Social Media Starter Pack | What You Need to Do Before Posting Online
You can’t put it off any longer, and you shouldn’t want to! The future of marketing is here, and social media plays a much large roll in today’s digital world. With digital marketing’s heavy influence on advertising, you know you need social media to keep up with your competitors. Because the truth is, your audience […]
How to Maximize Your Company’s Presence on Instagram
With more than 700 million users snapping vibrant selfies on Instagram, it’s no surprise that businesses are flocking to this visual social media platform to promote their products. From photo filters and emojis galore to the all-important hashtags, Instagram is winning over consumers through visual storytelling. Trying to determine which social media channels are the […]
5 Instagram Tricks You Never Knew Existed
Sure, you know the Instagram basics. In fact, you might even consider yourself something of an Instagram aficionado…but the popular photo-sharing app has a few lesser-known features that even the most experienced user might not know… Lucky for you, we’re going to spill the best-kept secrets in social media to simplify your ‘gramming ways! […]
How to Extend the Lifespan of Your Company’s Social Media Content
In the world of content creation, we are always looking for new angles and ideas to ensure our blogs, and social media posts live longer. Just like tending to a garden, you have to make sure you follow the right formula to ensure your content can survive in different formats and even across multiple channels. […]
Facebook Messenger Ads Go Global: What Advertisers Needs To Know
Facebook is giving advertisers direct access to an entirely new demographic thanks to its global expansion of ads directly from within Messenger. Meanwhile, Pinterest is letting users search for specific styles and content in a new way thanks to newly released AI powered “West Elm Style Finder,” and Instagram is letting users get creative with […]
3 Ways to Find Your Target Audience Through Facebook Ads
We consider it a social media faux pas, but many businesses believe that targeting every Tom, Dick, and Harry with a Facebook account is the best way to build their brand. Wrong! While this may seem like the right strategy, your brand will waste its Facebook ads budget by attempting to reach people who may […]
