3 Ideas to Help You Strategize For Killer Halloween Marketing Campaigns
The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not just because of a chance to jump in a pile of crunchy leaves, but also because of the first major holiday of the season—Halloween. We […]
Reach For The Sky: 3 Ways To Expand Your Audience And Reach
Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers: Tagging Other Brands […]
Should You Advertise on Facebook’s Audience Network?
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile websites and apps that have […]
How to Use a LinkedIn Drip Campaign to Connect with Quality Leads
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company, one goal should always be top of mind for all professionals online – reach an audience that is interested in your services. For many businessmen […]
4 Emails You Should Be Sending to Your Customers: Part 2
When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your business’ social media platforms. Although some perceive email as old school, it’s not going anywhere anytime soon, so we might as well take advantage of […]
How To Get Into Your Posting Rhythm
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content on your social media channels. It’s a dance that involves both strategic thinking as well as the freedom to adapt. Whether you’re starting from scratch […]
LinkedIn Joins The Multi-Image and Native Video Game
Let’s be honest: LinkedIn’s lack of options when it comes to sharing multiple photos or video within posts has always been for lack of a better word, well, ANNOYING. That’s all about to change with a new highly anticipated update as the social media platform enters the ring with its latest features. Meanwhile, Pinterest is […]
5 Types of Emails You Should Be Sending to Your Customers
It’s no secret that we’re all believers in the magic of social media marketing and the value it adds to brands. However, many businesses tend to forget that email marketing can contribute to that magic as well. Sure, you may send out an announcement here or there letting your customers know that you have a […]
It’s Okay To Be Picky: How To Choose Brand Ambassadors
We all have certain preferences and we all, naturally, gravitate towards what we love. What works for one person may not work for another, and that’s more than okay. The more we build up the things we love, the more our lives flourish. The same goes for seeking out brand ambassadors. You want people who fit […]
5 Ways Your Business Can Develop Effective Video Content for Social Media
It’s no secret that video is everywhere. With a quick scroll through your Facebook and Instagram feeds, you most likely watch at least one video a day thanks to one of the greatest social media features ever: our BFF, Autoplay. As a business, we know that you are always looking for innovative ways to stay […]
