Smooth Sailing: How To Navigate An Influencer Screening Process
When you’re looking for people to represent your brand, you want to make sure that they’re the right fit. Most importantly, you want to work with someone who will be a good representation of what your brand stands for. After all, these are people who will be helping you build your company by sharing it […]
Not Seeing The Social Media Response You Want? Don’t Give Up!
It’s a question we hear a lot, and one you may have asked a time or two. When you see posts from some companies exploding with hundreds of likes and comments, it looks easy, but when your content goes out, you’re lucky for numbers in the double digits. It’s easy to get frustrated by small […]
Facebook Bolstering Lead Generation for Businesses
Even though Facebook recently changed its news feed to focus more on quality and engaging conversations between users, it hasn’t forgotten about businesses and how they can increase sales or generate leads through the platform. It’s one of the trending stories in social media this week. Facebook’s “Messenger Broadcast” App Helps Businesses Send Follow Up […]
What is Vero and Should You be Using the Suddenly Popular Platform to Market Your Business?
Whether you’re listening in on the office millenials’ conversations, or you’ve been recently scrolling through your Twitter feed, you may have heard the term Vero more than once this past week. No, it’s not a new energy drink company or fitness workout craze; it’s a social media app promising to change the landscape of social […]
Facebook Groups Part I: How They Can Help You Reach More People
There’s been a lot of talk about Facebook lately and the major changes being made in their newsfeed. Not only is Facebook showing less content from business pages, but they are also facing a decline in usage for the first time in a decade. The latest Edison study reported, “the portion of Americans reporting that […]
Creating A Five Star Customer Service Experience
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating: Responsiveness Where there’s […]
How to Use Shoppable Product Links in Instagram Posts
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]
Don’t Let Inspiration Become Imitation When Crafting Your Ads
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling. The speed at which social […]
LinkedIn Providing More Information to Job Seekers; Will it grow channel?
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing Salary Insights. The new feature […]
Facebook Cleans Up Its Ad Metrics
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, not actionable, or infrequently used, starting in July of 2018. Doing so will make it […]
