Three Ways to Make Your Brand Pop
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand stand out from the crowd, […]
Get The Most Out Of Instagram With Quality Hashtags
Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions of potential customers. But what if your follower count isn’t growing? One of the biggest […]
Long Live Social Media Lists: Facebook Adds Popular Feature
If you are an avid blogger or a reader of blogs, you no doubt are familiar with Listicles, write-ups on social that offer you content like, “the 27 best vacation spots,” or “the 18 famous athletes with their own brands.” Facebook is bringing the popular format to its platform. It’s one of the social media […]
How To Keep Your Business Page On Facebook’s Good Side
Facebook is a business’s best friend, but it can be a fickle friend at times. Anyone who has spent time in Business Pages knows Facebook is always changing or experimenting with something new. Keeping up with the algorithm changes alone is a full-time job (literally…we do this for a living). Before you let Facebook get […]
Picture Perfect | 3 Reasons You Should Have a Professional Headshot
You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your image should reflect your capabilities as an expert. 3 reasons why you should be investing […]
3 Ways You Can Increase Engagement and Followers on Instagram
Show of hands: how many of us remove a photo from Instagram after it doesn’t get more than six likes? Many millennials don’t hesitate to hit delete when their post doesn’t do so well and if you manage an Instagram business page, chances are you understand their frustration to a certain degree. You post an […]
Facebook Ads: 3 Ways To Craft Them Into An Experience
Everything we’re passionate about can be narrowed down to the one thing: the experience it creates for us. Think about the last time you did something you loved. Now think about all of the things that you love about it. You’ll begin to notice that what you’re truly in love with is the experience of […]
Facebook makes a major change, and All Eyes are on the Newsfeed
After months of speculation, Facebook’s Mark Zuckerberg revealed a big change to the platform’s algorithm. It’s one of that has a lot of business owners watching. It’s one of the social media stories in the news this week. Facebook Announces a Change to the Newsfeed Facebook wants you to get closer to your friends. Mark […]
What The Trending Content Of 2017 Can Teach You About 2018
It’s that time of year again! You know when you start seeing the recap posts – the ones that highlight the most successful social media hits of the prior year. The website BuzzSumo has an awesome look at the viral posts from 2017. So what’s dominating? Most of the results are unsurprising, with political news, music […]
New Facebook Ad Types Are Doubling Sales and Cutting Costs by Half
Facebook has created ads designed to increase user engagement that has created an advertising perfect storm which lowers advertising costs as well as significantly increasing sales. It’s one of the social media stories in the news this week. Facebook Collection Ads Outperformed Video Ads 9 to 1 in Recent Test Facebook initially launched its ad […]
