Google Announces Adwords Improvements While Facebook Removes Ad Targeting Option Without Any Fanfare
Google Adwords is responsible for 33% of the total worldwide digital advertising revenue of $223.7 billion. The internet giant has finally launched an easier to use interface as well as stats on the number of bad ads it had to remove. It’s one of the trending stories in social media this week. Google Announces New […]
Instagram Is Becoming An Important Medium For Selling Your Products!
Instagram is an increasingly popular medium, but one that hasn’t always been geared for businesses. It’s a great way to reach out to your customers, to show them the human face behind your brand, and interact is silly and creative ways, but it’s never been a vehicle for sales. Until now. Some […]
How to Add Conversion Details to Your Facebook Advertising Report
Many business owners ask the question, how do I know if social media marketing even works? The answer is simple; it’s all in the reporting. Facebook has the most advanced analytical data gathering systems in the social media industry and provides a landmine of information on your advertising efforts just waiting to be discovered. By […]
Stay True To You: Keeping Your Brand’s Vision On Track
Think back to all of the decisions you made when you felt your best after making them – no matter what the outcome was. Generally, those are going to be the decisions you made when you stood by what you believed in, what you were interested in, or what was best for the journey you […]
Quick And Easy Content Ideas To Get Your Audience Engaged!
Getting your audience to engage with your content isn’t always easy, but it’s absolutely vital to keeping your business in front of potential customers. You might have had luck with posts asking questions, or hilarious memes that get people leaving likes. That kind of response is great, but you need to be aiming higher. The […]
Most Common Facebook Ad Mistakes and How to Fix Them
Facebook ads can be the key to unleashing the online revenue you’ve been looking for, but proceed with caution. If done incorrectly, they can be a money sucking vacuum and an unfortunate waste of your valuable marketing dollars. Fortunately, most Facebook marketers fall privy to the same mistakes, but by acknowledging and implementing these changes, […]
Twitter Breakdown: When To Use Each Action Button
If you want to learn how to make pottery, you don’t grab the nearest clay and start spinning it without any direction or know-how. Instead, you’d take a beginner’s class where they’d teach you different techniques and the basic knowledge you’d need for moving forward. The same goes for using a social media platform like […]
Next Generation Online Marketing Campaigns will Include Emotional Targeting
Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now companies are analyzing data to determine user emotions and are creating […]
Using Your Blog To Boost Your Website Is Not Just Easy, It’s Important!
More often than not, people picture social media as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While those are certainly your powerhouses, one of the most overlooked, and potentially effective, tools aren’t necessarily tied to a specific platform. Blogs are a substantial part of social media now, both for your social media pages and […]
How to Expand Your Local Reach with LinkedIn Ads
With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way to promote your business, and we will always advocate for utilizing Facebook ads, but like a financial portfolio, you need diversity. By exploring different social […]
