Is Influencer Marketing Right for You?
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]
5 Tips on How to Write a Winning Blog Post
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the expert! Do Your Research A […]
Tips for Small Businesses on Using Mailchimp for Better Email Performance
Mailchimp is a web-based email marketing service that gives you the ability to create and manage mailing lists, newsletters, automated campaigns, and more. Businesses can grow their revenue and expand their reach by targeting a bigger audience with email marketing. With Mailchimp, it’s easy to use, and it has all the necessary features of an […]
How To Use Video To Boost Your Digital Marketing Results
Of all forms of content online, nothing performs better than video. When there is a compelling video, people will drop everything they are doing to watch. It provides more of a human element to the content, as it brings the audience into the experience. People find videos more captivating and easier to remember. 82% of […]
Frequently Asked Questions about Social Media Bootcamp
Bootcamp season is upon us. Three times a year, our agency hosts a series of four classes on the most popular social media channels – Facebook, Instagram, LinkedIn, and YouTube. If you are interested in joining us for our next session, you may have some questions. These are our most frequently asked questions that can […]
Instagram Removes the IGTV Icon, Pinterest’s Compassionate Search Spreads, and Twitter Limits Replies on Tweets
Can searching for things online help you search your feelings? Things are changing for social channels in the news this week. Pinterest spreads its compassionate search to nine countries, Instagram removes the IGTV icon from its homepage, and Twitter is going to limit replies on tweets for a more positive experience! Instagram Removes the […]
Pinterest: Using Pins to Tell Your Story
At the end of 2019, Pinterest reported having more than 235 million users. Are you taking advantage of all those potential customers looking for “pinspiration?” The majority of users on Pinterest are looking for ideas for everyday solutions. They’re looking for answers to their fashion dilemmas, health and fitness goals, parenting and relationship questions, […]
New Tools and New Insights | Social Media Help Desk Episode 89
Have you thought about sending out a press release but aren’t sure it’s the right time to do it? In this edition of Social Media Help Desk, Host Stephen Wagner, Senior Content Editor Layla Lameijer and Content Editor Ivana Hermida discuss the most important question to ask when considering it. They’ll also discuss what you […]
How to Boost Your Engagement on LinkedIn
The use of LinkedIn has grown exponentially in the last few years. Utilizing LinkedIn can expand your professional network and help build your business. There are many simple things that you can do to boost your engagement on LinkedIn without having to set aside a large block of time. Post Regularly The algorithm for LinkedIn […]
Instagram Tests Desktop DMs, Facebook Sends Login Notifications, and LinkedIn Adds New Features
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will begin sending notifications when you log into third-party apps with your Facebook account, and LinkedIn adds three new features for building better relationships with your […]
