3 Ways to Avoid Using Third Party Services to Post Your Social Media Content

At KWSM, we typically suggest that you do your best to stay away from posting your social content through automation and third-party services.  While it may be convenient, it could be doing you a disservice in the long run. It’s better to be live and active on your social media, and a platform such as […]

2019’s Top Twitter Trends

Whether there is an earthquake in California or Instagram has crashed (again), everyone immediately turns to Twitter to share their thoughts. This social media platform has become the go-to spot to find original memes and to talk about the world’s biggest news.    Conversation is Twitter’s superpower. In a recent shareholder letter, they said that […]

Will Blogs Still Be Relevant in 2020?

With the new year around the corner, many businesses are updating their strategies to engage with their audience. One of the most common questions we’ve heard is “are blogs still worth the effort?” Consider the following reasons to keep blogging in 2020.   Increase Your SEO Even if your audience only reads a portion of […]

KWSM Helps Coerver Coaches get the Social Media Soccer Ball Rolling

This month, President of KWSM Katie Wagner and some of our KWSM team members visited Vanguard University for The National Conference for Coerver Coaching. Coerver Coaching is the world’s number one soccer skills teaching method, with over one million players, parents, and coaches in 47 countries over the last 35 years. These coaches came from […]

Best Practices For Email Marketing In 2020

Every email your business sends out is meant to be opened. Just like social media, email marketing tactics that worked a few years ago may not be as successful now.  The ever-evolving landscape of the digital world does not wait for anyone. As we head into a new decade, it’s important to stay relevant with […]

A Holiday Tale: Stepping Outside Your Comfort Zone

How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break from the digital world on Friday to try something that not all of us are […]

Digital Marketing in a New Decade

We’re on the cusp of a new decade, and what better time to rethink your online marketing strategy than heading into a new year. This week on the Social Media Help Desk, our host Jeff Soto sits down with guests Alexandra Hall and Tiffany Lundberg discussing the importance of having a comprehensive social media strategy, […]

Keeping Fans Engaged on Facebook to Boost Your Organic Reach

It may seem like establishing a presence on Facebook is impossible without paid posts. Even though social media has become a ‘pay to play’ game for many brands, organic content is still useful if you are able to keep your fans engaged. If you’re able to post interesting content, you can spark up a conversation […]

Instagram: What To Think About Before You Join

Did you know one billion people use Instagram every month? Instagram is also the second-most downloaded free app in the Apple app store after YouTube. It’s estimated that in the year 2020, 75% of U.S. businesses will be on Instagram. If you’ve been thinking about joining the popular social media platform but are feeling overwhelmed, […]

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