If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you
As a small business or start-up, growth is a future goal that can seem far away. You are likely focused on creating stable company processes
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one
You may have heard the term “thought leadership” tossed around in marketing, but do you know what it means? This buzzword has taken over the
At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful
