Best Practices for Keeping UTM Tags Organized
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t nearly as self-explanatory or descriptive […]
Agility: The Secret to Marketing Survival in a Fast-Changing World
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big companies with long-standing marketing strategies […]
How to Use Video to Connect With Your Audience
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. Using video for your business can be a great advantage for a few reasons. It creates […]
In the News: Snapchat, Facebook and LinkedIn Test New Options to Help Businesses Better Engage With Their Target Audience
In the current climate, it seems as if the whole world has gone online! Not only are businesses working to step up their digital marketing game, but the online platforms have responded – rushing to roll out new tools that help marketers succeed. Snapchat Tests Brand Profiles Snapchat announced a new closed beta launch of […]
How Instagram’s New ‘Pinned Comments’ Feature Can Help You Answer FAQs
While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer. In many cases, consumers look for answers on social media and when they do, it’s important to have an organized response waiting. This is why Instagram’s […]
How to Grow Your Las Vegas Business with KWSM’s Social Media Bootcamp
KWSM’s Social Media Bootcamp webinars are an ideal opportunity to learn how to create a social media plan for your business that delivers results. Whether you’re just starting out or you’ve been marketing your brand for a while, these webinars will give you the kickstart or refresher course you need to grow your Las Vegas […]
How to Network and Generate Leads on LinkedIn
LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last year. Your business now has the opportunity to reach a growing audience on LinkedIn, with […]
How YouTube Is Fostering More Inclusive Content
As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook […]
Orange County Businesses Closing Again: It’s Time to Evaluate Your Online Presence
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters, hair salons, and many other indoor establishments reclose. These businesses will now need to evaluate their marketing approach and brainstorm how to keep their audiences […]
Affordable & Socially Distanced Video Content Solutions from KWSM
Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video content for your website or […]
