How to Use Instagram Story Highlights For Your Business
There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. A great way to connect with followers and showcase a more personal side of your brand is through Instagram Stories. They are also a great way to drive engagement and to even showcase your products and […]
Creative Marketing Strategies for Orange County Businesses
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses once again. With the opportunity to operate in a normal capacity, many businesses are excited […]
The Importance of Consistency on Social Media
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes to representing your brand. It shows your customers that you are involved and engaged when […]
Easy SEO Tactics You Can Implement Today
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results. If you’re in need of a quick SEO tune-up on your website, here are some simple SEO tactics that you can […]
Best Practices for LinkedIn Stories
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep reading to learn best practices for LinkedIn stories. Keep it Professional LinkedIn shared their […]
New Privacy Protections Mean Big Changes for Email Marketing Strategies
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. Here’s how these privacy changes are affecting email marketing and what you can do to […]
Why You Need to Establish KPIs
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help marketers and businesses alike see the value in their marketing and can help guide future marketing decisions. Establishing and monitoring KPIs can help justify your marketing efforts and guide future […]
What Do Pinterest Policy Changes Mean for Health and Beauty Brands?
Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. Although this is a large cultural shift for social media, it will significantly affect health […]
How To Build Trust in Your Brand
Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the brand in return. There are certain things you can do for your brand to increase […]
What Happens When You Block Someone?
Social media has completely changed the way people communicate and interact these days. But with so many people using social media, it is important to remember that you won’t always be everyone’s favorite. There is a line between feedback and criticism and outright abusive behavior. What happens when you’ve had enough of someone on your […]
