A Social Summer

Planning your island getaway this summer? Pack your bags; just don’t set your social media on vacation mode this summer. While the next few months are filled with events, soirees, and trips, it’s the perfect time to launch a summer campaign, and appropriate content will leave a lasting impression on your consumers into the fall. […]

These New Updates Will Have You Laughing, Rolling your Eyes, and Singing

Instagram has been very active with its updates, constantly adding new stickers and ways to engage within the app. This week the visual loving app gives Tik-Tok a one-up, reveals how well they know us (creepy), and sticks up for the influencers. Here are the social media headlines this week.   Ready or Not, Here […]

How Service-Based Businesses Can Benefit from Instagram

Instagram Service Industry

When it comes to marketing on Instagram, most people know that it’s a great platform for vendors of products.  We love shopping on Instagram, whether it’s for an outfit, a handbag, or a new pair of shoes. But service-based businesses are connecting with audiences, and for those businesses who truly connect with their followers, they […]

Social Media is NOT Exempt to Trial and Error

Success and failures are a part of life and both teach us incredible lessons valuable to making us better. While many look to social media to be totally figured out before it becomes public, often social media platforms are learning right along with us. In this week’s In The News, we see Instagram and Snapchat […]

You’re Booked | Social Media Help Desk Episode 61

A world where appointments and reservations are made without ever leaving the app you found the business on… is reality!? This week on the Social Media Help Desk, our guest host Stephen Wagner is sitting down with panel members Taylor Glaze and Billy Bates to discuss valuable tips and tricks to help your business succeed […]

Your Guide to the New Twitter Interface

Twitter Update

Like all of us, Social Media Platforms like to stay stylish and trendy.  In order to accomplish this, it sometimes warrants an occasional makeover. In January 2019, Twitter rolled out a new interface to all users, and we have seen that the new interface can affect how users tweet and communicate with their audience.  Here […]

If You Build It, They Will Come: Instagram

If you are trying to build the Instagram of your dreams, it starts with being authentic. It’s more than just the credibility that will come along with your consumers, but it will even affect the algorithms set in place on the platform. When you create an Instagram account for your business, it’s in your best […]

How To Research Your Competitors’ Facebook Ads

Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration, learn from their mistakes and help your brand navigate the next steps in your plan. With so many active consumers on social media, being aware […]

The One Stop Show

Lately, it seems like social media updates keep rolling out. They all have the same goal: to make your social media experience more worthwhile and simplified. While so many new updates may seem overwhelming at first, soon you’ll be booking all your appointments and shopping via the same app you share cat videos of with […]

Why You Should Be Using Motion Graphics In Your Social Media Ads

Motion Graphic Ads

Everyone who uses social media has seen an ad for something.  With more companies creating social media ads, standing out gets more difficult. Companies are looking for ways to make their ads more engaging and effective. Motion graphics are a cool way to interest ad viewers and increase engagement. Motion graphics (sometimes called visuals) are […]

Core Values at KWSM a digital marketing agency