In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]
How to Use Facebook Messenger to Enhance Your Marketing Campaign
Facebook can be an effective tool to reach your customers where they hang out. Facebook Messenger is an underused tool that makes your marketing campaign more successful. Facebook has 1.3 billion active users, but only 31% of businesses are currently using Facebook Messenger to support their digital campaigns. This means your business can dominate the […]
3 Benefits of Using Facebook Messenger For Your Business
You may already have a Facebook business account for your company, but are you using it to its fullest potential? Facebook Messenger is a key element in your Facebook business account that can bring you closer to your customers and drive sales to your website. Here are some major benefits you can reap from using […]
Spring Cleaning Your Social Media: Why It’s More Important Now
Many of us are spending more time online and on social media these days. With extra downtime and limited opportunities to step away from our homes, we’re ingesting more content than ever before. And it’s amplified for those of us with jobs requiring us to stay connected throughout the day. While it’s almost impossible […]
In the News: Twitter Introduces Fleets Feature, Instagram Borrows from TikTok, and Facebook Updates Messenger for iOS
While most marketing is meant to make a long-term impression, Twitter is introducing a concept that feels a bit Snapchatty. Meanwhile, Instagram may be finding inspiration in another platform, and Facebook gives Messenger a back-end facelift. Here are this week’s trending stories in social media. Twitter Introduces the Fleets Feature Twitter is joining the […]
Hop On Board the Vertical Social Media TV Train
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media. YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]
How Your Website’s Load Speed Is Costing You Business
You spend dozens of hours planning your social media campaigns, your content and growing your audience in order to inspire them to invest in your brand. The problem is that no matter how strong a campaign, how perfect the content, the real key to converting sales is in the quality of your website. If […]
Understanding Facebook Messenger Ads
You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably skip right over the ad placement section of ads manager. Anxious to start targeting your ads, you have probably never noticed that you had an […]
Facebook Is Merging Messenger, Instagram, and WhatsApp
As Facebook has taken over two other major apps (Instagram and Whatsapp), it’s efforts in more cross-communication are beginning to come into place. Facebook has a plan to merge the three messaging apps within Messenger, Instagram, and WhatsApp. This means that users from any of these three apps will be allowed to message each […]
Google Analytics: Why You Need It As Your Marketing Sidekick
For every yin, there’s always a yang. This balance in life is the same balance in your marketing strategy. For every quality piece of content you have, there will always be data behind it. From analyzing your audience to re-working your overall strategy, Google Analytics can help you decipher this data. Here are three reasons […]
