How to Make the Instagram Algorithm Work for You and Your Business
As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more eyes on your business content, but it isn’t the whole story. Here are four of the best practices for making the Instagram algorithm work in […]
Best Practices For Creating Video Content At Home
Was video part of your digital marketing strategy this year, but now you are working from home? While quarantine does put limitations on video capabilities, it shouldn’t stop your business from using it as a powerful means to reach and connect with your target audience. When it comes to creating video content from home, […]
How the 9/80 Work Schedule Changed My Perspective on Work-Life Balance
Many people stress the importance of work-life balance, but how many realistically achieve this, or feel like they have the level of balance they really need? Recently, KWSM President Katie Wagner spoke with Small Business Trends about a KWSM company perk, one that has dramatically changed my outlook on balance. Earlier this year, KWSM […]
In the News: Facebook Animates Still Images in Facebook Stories, Instagram Shares a COVID-19 Marketing Guide For Advertisers, and Google Cracks Down on Identity Verification
As users spend more time online, social media platforms are working on new tools they can launch to enhance the user experience. Facebook is working on a feature to animate still images on Facebook Stories. Instagram has provided advertisers with guidance during the pandemic while Google promotes its ad transparency. Facebook Animates Still Images in […]
What Are the Benefits of Hosting a Twitter Chat?
Twitter chats have been around for quite some time now and many businesses have benefited from hosting them. They work as a virtual platform to start organic conversations with anyone in the world. Twitter chats are normally hosted on a weekly or monthly basis and always happen at the same time each week or month. […]
How To Host A Successful Webinar
Webinars have been around for years now and have gone through a surge in popularity over the last couple months due to shelter-in-place. These virtual meetings and forums allow you to create an alternate experience with your team and potential clients that are accessible simply with an internet connection. Anyone can launch a webinar. But […]
Working From Home: How To Use Your Phone As A Scanner
Working from home can come with a variety of issues, from difficulty finding a quiet, comfortable workspace to not having the tools you need to do common tasks. If scanning important documents to use online or for business transactions has become an issue, there are some simple solutions right in the palm of your hand. […]
Repurposed Content: Recycling Works for Digital Marketing, Too
As a business, it is essential to keep your digital marketing innovative and relevant. Consumers are looking for the latest product, tip, or idea, and it’s your job to provide content that speaks to them. While new content is typically shared across channels, there is also benefit in digging up content you’ve shared in the […]
How Do You Write Meta Titles & Meta Descriptions for Your Website?
Organic traffic is king. If you can get your website to rank on the 1st page of Google, you are able to bring in lots of free traffic to your site. But getting your site to rank is only half the battle. Once you are ranking, you need to have a compelling meta title and […]
Leveraging Instagram Stories for Your Business
If you’re on Instagram, you already know that a picture is worth a thousand words. Stories take that adage and amplify it. With over 500 million daily users, Instagram’s Stories feature is one of the most rapidly growing features in the history of both Facebook and Instagram. As thousands of businesses have found, Stories are […]
