How to Write a Better Press Release
Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added new members to your team, completely rebranded, or are launching revolutionary services, a press release can help you communicate your message. Unfortunately, many businesses don’t get writers or outlets to […]
How to Kickstart Influencer Marketing For Your B2B
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote their offerings to their targeted audience. The relationship your brand forms with an influencer is […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
Give your Audience Brand ‘Feels’ with Instagram Reels
Instagram is a hugely popular social media platform amongst consumers, but it can be hard to know how to use it to expand your business’s reach and engagement. However, not using Instagram to its full potential is like leaving money on the table. You’re missing out on a huge opportunity to connect with your customers […]
What are The Different Types of Public Relations?
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although these are both components of PR work, there are several other key ways public relations […]
Agency Life: Insight from KWSM President and CEO Katie Wagner
As any outsourced marketing team will tell you, running an agency is an experience all its own. From bigger-picture aspects such as developing growth strategies and navigating challenges, down to day-to-day tasks and interactions with clients, agency life is a unique environment that keeps us all on our toes and dependent on fellow team members […]
How to Generate Quality Leads on LinkedIn
LinkedIn + Lead Generation Lead generation refers to all of the activities and strategies a business uses to drive potential customers to their business offering. Without lead generation, businesses will have a difficult time attracting new customers and creating sales. However, given that LinkedIn is the top paid and organic social channel for B2B, it […]
KWSM Promotes Two Las Vegas Team Members
Two team members at KWSM Las Vegas office were recently promoted for their consistent hard work and demonstration of our agency’s core values. Since Bri and Dalia were hired on the same day two years ago, it was only fitting that they were promoted on the same day as well. Brianna Zambrano has been […]
How to Navigate Being a Thought-Leader to Improve Sales
A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will turn to you for guidance, and are more likely to recruit your expert services and […]
Likes or Comments: Which Instagram Interaction is Most Valuable?
Instagram has about one billion active users, so it’s no surprise that businesses are intrigued by the platform’s ability to assist in not only acquiring an audience, but keeping them engaged. Users with an Instagram for Business account have the ability to see their audience’s engagement through Instagram Insights’ Accounts Engaged feature. Interaction includes likes, […]
