Best Social Media Advertising Retargeting Audiences for Lead Nurturing
As part of the nurturing process, social media advertising is an ideal way to nurture your warmest leads. The best way to do this is through retargeting ads. These ads are used to reconnect with potential customers that are already familiar with your brand. These prospects are existing customers, email newsletter subscribers, and those users […]
Top Email Marketing Tools for 2022
Emails are an effective way to nurture your audience and increase your leads. With so many email marketing strategy possibilities, it’s important that you have the right tools to help you maximize your time. If you’re ready to dive into emails in 2022, here are some top email marketing tools many businesses rely on. MailChimp […]
KWSM Turns 11!
December marks an exciting milestone for KWSM – the agency’s 11th birthday! To celebrate, I asked some of the agency’s leaders a few questions about their experiences at KWSM, and our goals for the years to come. First, KWSM President & CEO Katie Wagner shares her thoughts about this anniversary and the road […]
Why it is Crucial to Create a Strong Business Brand
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]
How to Analyze Your Lead Nurturing Tactics
Lead nurturing tactics are the main pieces of your marketing strategy that help build relationships with your prospects and turn them into customers. There are many ways to go about building a marketing strategy to support these conversations. Whether your focus is nurturing leads with social media, email marketing, or anything in between, it’s important […]
How to add Video to Your Website
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video […]
This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed when you need to reach […]
4 Tactics to Nurture Online Leads with Social Media
Social media is so much more than just posting a photo or video on your newsfeed. It can help you reach a variety of goals, including building brand awareness and obtaining qualified leads. When used in combination with your other marketing tactics, you can use your social channels to help you generate and nurture online […]
Five Types of Email Automation
Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you […]
3 Characteristics of an Effective Email
Emails can be used in a variety of ways to help nurture and generate leads. Using tactics like newsletters, drips, and e-blasts, you can provide your customers and prospects with the information that will help them make a purchase more quickly. Although those three email types differ in structure and purpose, they all contain the […]
