You’ve spent lots of time and effort crafting the perfect email campaigns. You designed them well, wrote compelling copy, and placed buttons in all the right places. Now, why aren’t people opening your email? Low open rates on email can … Read More
Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing … Read More
Following a year of significant unforeseen challenges, many small businesses are finding themselves unprepared for the new year and its upcoming marketing campaigns. With digital marketing becoming more important than ever, video is on many business owner’s minds as they … Read More
The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year! No matter the area of law your firm practices, you … Read More
The holiday season is upon us, and that means we’re down to the wire to effectively execute your holiday marketing strategies. If you’re offering seasonal deals or discounts, strategizing your campaigns needs to be done well before those promotions actually … Read More
One of the resounding themes in KWSM’s leadership training is self-governance. This concept of being in control of your thoughts and emotions directly applies to your success as a leader. It’s about owning your mind and acting with intention. Extreme … Read More
In 2019, Instagram announced they would be slowly testing the removal of likes across the world, with many expecting the change to occur universally by early 2021. While users will still be able to see their own likes, this metric … Read More
It can be a challenge to incorporate a balance of topics in your law firm’s marketing content. You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on … Read More
Do you consider yourself a leader? If not, you can be! Many consider leaders to be those in management positions with authority over others. In our leadership training program at KWSM: a digital marketing agency, we learned how you can … Read More
In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the roots of marketing stem from creative execution, to excel in … Read More