3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each element playing a crucial role […]
Five Types of Email Automation
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways to turn a lead into a customer is through email automation. Generic, one-size-fits-all emails get lost in the shuffle. You probably receive (and ignore) a […]
Content Creation: A Guide to Engaging Your Audience
How should you approach content creation for marketing to engage your audience? Businesses that aren’t growing their audience or generating leads through engaging content — or aren’t creating content at all — are in danger of falling behind competitors who know how to get prospects’ attention in ads and through organic search results. The simple […]
eCommerce Marketing Strategy: A Comprehensive Guide for Business Owners
Why is an eCommerce marketing strategy so important for DTC brands, and what tactics should be included? Find out in this post.
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under […]
Advice for New CEOs and Founders, from KWSM’s CEO
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
Should You Hire A Digital Marketing Agency?
As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions. Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]
Brand Journalism in Action: Using Story to Grow Sales
Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow sales directly. As a Senior Copywriter at KWSM, I’ve seen brand journalism generate successful results for companies of all shapes and sizes. From marketplace awareness to product sales, brand journalism […]
