3 B2B Marketing Trends
As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment. The marketing landscape has changed in that time, and for businesses looking to connect and work with other businesses, the approach to making a connection has also […]
Does Instagram Have a Scheduling Tool?
In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to schedule mobility directly from the Instagram app. Here’s what you should know about this native […]
Benefits of Having Technical Copywriter for Brand Marketing
Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, but they address different needs. What is the Difference Between a Copywriter, Technical Writer, and […]
5 Copywriting Principles That Every Digital Marketing Strategy Should Have
Writers make some of the best digital strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing strategy. 5 Copywriting Principles That Every Digital Marketing Strategy Should Have Extensive Research Copywriting […]
KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages Mentors to develop their […]
How to Create a Public Relations Strategy
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take a look at how to […]
Leveling Up Social Media Ads | KWSM Mentorship Program
August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! A couple of times a year, the KWSM team splits up into mentor and mentee […]
Media Pitch Vs Press Release
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to write a story and sharing company news. The other’s goal is to intrigue a reporter […]
Avoid These 3 Cardinal Sins of SEO Writing
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you have multiple clients with separate industries and goals. So instead of giving you an “Ultimate […]
How a Copywriting Brief Can Get You the Content You Want
If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to build client loyalty and brand recognition. In order for your customers to know the ins […]
