Company Culture

Pinterest is by far one of the most visual social media platforms. With that prominence as a powerful visual search engine, comes an opportunity to utilize the platform to boost traffic to your website. Pinterest declares itself, “a visual bookmarking tool … Read More

Although social media is intended for live use, that doesn’t mean businesses always have the time to post several times a day. For many companies, scheduling out tweets has become common practice with the help of social media scheduling tools … Read More

From products and payments to partnerships to grow the user’s experience, social media is evolving at a faster pace than ever. Facebook is now allowing you to take care of IOUs in a streamlined chat, Snapchat wants to shine in … Read More

Twitter changed social media when it introduced the world to the #hashtag in 2007, giving new meaning to the otherwise overlooked pound symbol. Since then, all channels recognize the power of the hashtag in one way or another. Designed to … Read More

You can’t have a business plan without including a plan for running social media. Having an online presence is essential to establishing your brand, reaching potential customers, and getting your company’s message out to the world. The benefits of social … Read More

Twitter has always been a platform in which users expect up-to-the-minute information and instant responses on their timeline. Whether it is a favorite from using a trending hashtag, a friend’s response to your tweet, or getting a question answered by … Read More

So you’re in the middle of hiring new talent and want to utilize social media? There are best practices for that too. From making sure a candidate is the correct fit for your brand to reaching out to talk to … Read More

Twitter is cutting down on what counts toward character limits, while Pinterest is reaching out to businesses of all sizes with its new “Promote Button,” and Instagram is giving more power to its users with the launch of new comment … Read More

It’s Bootcamp season here at KWSM! Three times a year, we open up the factory and share our knowledge with small business owners and professionals that want to grow their social media. If you missed our February or June sessions, … Read More

Twitter and Facebook are going head to head when it comes to advertising video capabilities while Snapchat is cutting down on its Local Stories feature as it shifts its focus toward live events. These are your trending social media stories … Read More