How To Grow Your Instagram Following – Part 1

Someone holding a smartphone in their hands with Instagram Insights open on the screen and a green plant in the background.

Social media today has the power to transform your business and take it to new heights. We’ve seen several examples over recent years of how brands with strong followings have turned that audience into a built-in customer base, particularly with direct-to-consumer retail brands such as Kylie Cosmetics and Glossier. Both of those brands took their […]

#Facebookdown #Instagramdown

*UPDATE* As of 4:00 PM PST it appears the outage has been mostly resolved.  Refresh. Log out. Sign in again. Check wifi connection. Refresh.   It did not take long for the world to catch on that Facebook and Instagram were down. This is a challenge for us, as we are constantly posting on behalf […]

It’s Official: KWSM is one of the Best Places to Work!

At KWSM, we are dedicated to telling our clients’ stories. We employ some of the best digital marketers in the industry, and we think it’s important to foster a team culture where each person can thrive. We live by our KWSM core values, using them to guide the work we do for clients, and the way […]

In The News: Algorithm Changes, Twitter Lists, and Instagram DMs on Desktop

Love it or hate it: social media keeps changing, evolving, and updating in efforts to know you (and sell to you) better. This week in the social media world, the algorithm is adding more music and ads into your feeds, Twitter is allowing you to tidy up your threads, and Instagram adds a feature we […]

The Future of Facebook | Social Media Help Desk Episode 64

Would you opt-in to a virtual makeover? This week on the Social Media Help Desk, our host Alexandra Hall is leading the discussion with guests Ivana Hermida and Angela Smith as they discuss the future of Facebook from new digital capabilities to new ways to pay online. Then we’re jumping into the week’s topic discussions: […]

Instagram Story Stickers To Use For Your Business

Today, consumers have a world of resources at their fingertips to help them buy products and services online. As more brands establish a strong social media presence on Instagram, it’s not enough to only post on the feed anymore.   Instagram Stories were created for users and businesses to openly share moments of their day […]

The Future Is Here: AR Beauty Try-Ons, Cryptocurrency, and Hacker Solutions

When The Jetsons were on TV jetting around in their flying car, things like virtual reality and cryptocurrencies seemed as achievable as flying pigs. This week in social media news, we see a few emerging features that not too long ago seemed impossible as Facebook launches its new cryptocurrency, Instagram fights off hackers, and YouTube […]

What are the Best Digital Marketing Tools for Small Businesses?

tools

Technology is amazing. Although it has its pitfalls, it has allowed us to streamline so many processes, automate innumerable tasks, and connect with countless audiences. This has been especially true for the digital marketing industry. Today, there are hundreds of apps, platforms, and tools for marketing your business online. So many, in fact, that it […]

Lights Camera Action: Video Studio Day

Video is becoming the number one asset in digital marketing regardless if it’s shot horizontal or vertical, and we want your business to reap the benefits. Aside from client management, KWSM is always looking for ways to help small businesses in our local communities who perhaps do not have the budget to take on full […]

Core Values at KWSM a digital marketing agency