Blog Tips: Maximize the Effectiveness of Blogging

  Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to get maximum exposure and results?” […]

4 Elements to Include in Every Blog Post

If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create strong blog posts, there are four things that you must do for every post: Write […]

What Should Your Business Be Blogging About?

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate into your content. Case Studies Blogging is the ideal way to demonstrate your business’s expertise. Writing about your company’s successes through case studies can help position you as an expert in your industry. Case studies typically cover one event or interaction with a client. In these posts, you can talk about the situation your business was presented with, obstacles you had to overcome, and how you found a positive solution. Your case study can even include photos of your services or products in action, videos of your team talking about the scenario or a written or video testimonial from the client involved. No matter how big or small you think your story is, sharing it can make a positive impact on your audience and your reputation. Testimonials The best way to win potential customers over is to let your current clients rave about you. Turn your positive reviews and customer feedback into testimonial blogs to let your customers tell your story. Since consumers naturally trust people more than brands, client testimonials add more weight to the decision they're trying to make. This type of content allows you to talk about your products and services while building trust with your audience. These blogs create a deeper, more emotional appeal because your audience can physically see and hear from your biggest supporters. Employee Spotlights In order to build a strong connection with your audience, it’s important to show the faces behind your brand. Use your blog to feature your employees in action and show your customers the people they can expect to meet when working with your business. Employee features are also a great way to turn employees into advocates. People love to hear positive things about themselves. When you post blogs about your employees, they will naturally want to share that post with their friends, thus expanding your audience reach further. Industry Topics The best way to use blogs to support your business is by writing about industry topics. Whether you’re a service-based or product-based business, you can use your blog as a hub for industry information. Write about timely topics and changes in your prospective industry. Blog about any recent news that could impact the city you’re located in. Create content about popular trends and apply them to your brand. These types of blogs position your brand as an expert in your field and help drive more consistent traffic to your website. Blogging is an effective way to communicate with your audience. Although your blogs should live on your company’s website, this content can be shared on all of your social media channels and help expand your audience reach even further. Companies who blog get 97% more links to their websites. At KWSM, our team works as an extension of your team to carefully craft fully developed and expertly researched blog content to reach your ideal clients. CONTACT US to learn more about creating an effective content marketing strategy.

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate […]

How Blogging Can Support Your Las Vegas Business

Blogging is a powerful tool Las Vegas businesses in any industry can incorporate into their digital marketing strategy. Whether your focus is on bars and entertainment in DTLV or you’re a mom and pop restaurant in Centennial Hills, adding blogs to your website can help you reach more locals, create new customers, and showcase your […]

Blogging: The Next Marketing Move for Your Orange County Business

As we get ready to return to work and resume business as usual in Orange County, you will want to have a plan for your business in order to move forward after COVID-19. One way you can start marketing your business online now is by blogging. Frequent blogging adds new content to your website, which […]

3 Easy Ways to Share Your Blog with More People

You finally worked up the courage! You’ve gone all in to share your thoughts and inner-most feelings with the world by blogging. But hitting the “publish” button isn’t the end of blogging – you must maximize your Search Engine Optimization (SEO) by sharing it with the right audiences. So how do you standout amongst all […]

The Secret To Writing Attention-Grabbing Blog Post Titles

You’ve written an entertaining and informative blog post, now what? How do you get people to read the post? Sharing the post on social media is important, but what’s that old adage, you can lead a horse to water? Unfortunately, most posts shared on social media will be scrolled past without a second glance. The […]

There’s More to Blogging than Writing

So you’ve written your blog post and published it. Phew, that was a lot of work, right? We know it takes a lot of effort to write a blog post, but unfortunately, if that’s all your blogging protocol consists of, then it’s not enough. Blogging is a lot more than just the writing aspect. If […]

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