TikTok’s Lead Generation Feature is a Game Changer
TikTok has been around for almost 5 years and we STILL see so many companies dismiss this platform, because of thanks to the perception that it’s theirfor a younger demographic and has limited B2B features. In April of 2021 the popular social media platform launched TikTok’s lead generation feature that is, and it’s changing the […]
How Social Media Apps are Supporting Pride Month and the LGBTQ+ Community
June isn’t just the start of summer, it is also the start of the month-long celebration known as Pride Month. During this month, businesses and individuals alike celebrate the progress that has been paved by LGBTQIA+ community. It is a time to remember and recognize the painful past that the community has endured, but it’s […]
3 Common Lead Generation Mistakes
Lead generation is a marketing strategy that many businesses use to connect with their customers. This strategy is focused on moving prospective customers through the sales funnel to ultimately make a purchase. Although this can be a very powerful marketing strategy, many businesses don’t achieve ideal results. Here are the most common mistakes businesses make […]
Finding Inspiration For Your Next Blog
Blogging is a great way to share tips, stories, and information with your audience. Sharing blogs on your site also helps boost your SEO or search engine optimization, helping your website rank higher on search engines. Having a blog section on your website gives your brand a voice and personality while also setting you apart […]
14 Critical Elements of a Landing Page that Converts
Landing pages are an essential part of lead generation. They allow a business to simplify their offer to encourage leads and increase conversion rates. Here are the key elements that every successful landing page should include. Consistent Branding and Logo Your logo and branding should always be at the top of your landing page […]
Hiding “Likes” on Instagram and Facebook is Now an Option – Here’s How to do it
Back in 2019, it was first announced that Instagram would begin testing the option for users to hide likes on posts on their accounts. Last week, this feature finally went live on Instagram, and Instagram’s parent company, Facebook, began testing this option on Facebook for a future large-scale rollout on that platform. Hiding […]
LinkedIn Sales Navigator’s Best Features
LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added service targeted to finding and boosting sales for your business, Sales Navigator. While this service […]
Achieve Marketing Goals Using Google Audience Solutions
Google Ads is a very powerful tool used to attract new and existing customers to your company’s website. Google is able to achieve results through intelligent algorithms that leverage behavior on Google.com, YouTube, Google Maps, Google Shopping, and more to create audience solutions using in your marketing strategies. This data is gathered through mobile and […]
4 Ways to Generate Leads on Social Media
Whether you’re a B2B business that mainly utilizes LinkedIn to reach your audience or you’re a B2C service provider posting frequently on Facebook, there are some tactics that your business can utilize in order to generate leads on social media. Here are four ways you can easily incorporate lead generation tactics into your company’s […]
3 Ways to Increase Engagement on Social Media
Using social media to promote your business can help raise awareness and drive leads to make purchases. Social media should be used to connect with your target audience and spread the word about new products and services your business offers. If you’ve managed to gain a large following on your company’s social media accounts, it […]
