How to Create a Strong Brand Personality
Brand personality is a set of characteristics attributed to a brand through the eyes of the consumer. A brand’s personality shapes the public’s perception of the brand through how it acts, communicates, and how it looks. Brand personality is vital to the success of a brand and allows consumers to assess the brand’s reputation or […]
YouTube SEO Tips That Help You Rank in Search
YouTube is the world’s second-most popular search engine with 3 billion searches per month. It sits right behind its parent company, Google. This is just one of the reasons why YouTube SEO is so important. YouTube is a tremendous opportunity for potential customers to discover your company. For this reason, optimizing your YouTube page is […]
Bing Ads vs Google Ads: where is your audience?
When thinking of paid advertising, your mind probably goes straight to Google ads and Bing ads. Whether you’re an Android or an Apple user, ads are everywhere. But which platform is right for your business? The answer depends on where your audience is. Google Ads For businesses with a majority of Apple users, Google ads […]
Digital Marketing Queen Taylor Lizura Rings in 5 Years at KWSM
This month, we are celebrating the 5-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Taylor joined KWSM as a Junior Content Editor in May 2016. After learning the ropes and taking on more responsibilities, she was promoted to a Content Editor in […]
5 Tips on Tracking Your Digital Marketing Metrics
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to track the progress of your marketing efforts on a regular basis. It gives you clear insight into whether you’re reaching your target audiences and whether your tactics are working the […]
How TikTok Could Help Your Small Business Grow
There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app for hours at a time. Some businesses have even managed to get some publicity from the app by creating content of their own or hiring […]
LinkedIn: Best Practices for Your Business
LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also your business! People can visit your business page, follow the account for updates, and even share your content to their network. This is why it […]
Why Aren’t My Google Ads Converting?
Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings. Search ads on the Google AdWords network typically convert 4% of traffic while ads on the display network convert at 1%. But what do […]
6 Effective Lead Generation Strategies
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More specifically, it is the process in which a company will create a campaign to stimulate […]
How to Host a YouTube Premiere
Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions of hours watching videos every day. Premieres are a popular way to create excitement about your videos by providing a shareable watch page to get […]
