How Lawyers Can Market their Services on Twitter
Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency, and continued outreach. Here are […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
4 Ways to Successfully Market Your Business in Your Backyard
There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy to navigate – below are tips to make the most of your business’ marketing campaign. Review Your Listings One of the most overlooked […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
In the News: Pinterest, Google, and Facebook Work On Staying Ahead During These Times
No one wants to be in last place. Platforms like Pinterest, Google, and Facebook are doing their best to innovate and stay ahead in the digital world. We share some of their newest updates and features in the news this week. Pinterest Announces Story Pins Pinterest is tapping into social media trends by adding their […]
4 Tips to Improve Email Automation For Your Business
Now more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations or marketing can be difficult, but email automation may be the answer you’re looking for. One of the most common automated methods that business owners […]
Why Networking on LinkedIn is More Important Now Than Ever
Linkedin has always proven to be an effective professional networking tool. Now, amidst the COVID-19 pandemic, it is becoming an increasingly necessary part of business. As many companies continue to conduct business remotely, opportunities for networking have greatly diminished, leading to more professionals finding themselves looking to network online. Shifting to Digital Networking When LinkedIn […]
Tracking Your Law Firm’s Success in Google Analytics
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub of all your marketing efforts, and once you establish trust with your audience through the digital content that you create, your website should engage them to create conversions and leads. […]
Three Reasons Why You Should Add Video Into Your Marketing Strategy
While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful forms of advertising. Luckily, with the tools you need to shoot video already in the palm of your hand, it’s not hard to find endless […]
Should You Use Your Company Culture as A Marketing Tool?
Human connection is important, even on social media. In the world of digital marketing, it can be difficult to effectively communicate to your audience that your business is more than just a corporation – it’s made up of real people. To solve this dilemma, many businesses have begun showcasing their employees and company culture to […]