3 Important Email Marketing Trends
How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. One platform that continuously showcases its power is email. The growing value of email marketing is evident as it remains one of the most trusted communication […]
Advantages to Cleaning Up Your Email Marketing List
When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple times per week, however, you should be cleaning your email list more frequently. On […]
Google Text Ads: How to Create Compelling Copy
A text ad on a Google search is one of the simplest ways to reach potential customers. There are a few different components that make up a text ad on Google. When used effectively, these ads can drive traffic to your website, bring awareness to your company’s unique value propositions, and encourage conversions. Google […]
4 Tips to Optimize Your Social Media Videos
It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos constantly popping up on our target audience’s newsfeed, it can be difficult to cut through […]
How to Grow Your LinkedIn Network
If you’re on LinkedIn, you know that the social platform is used by business professionals looking to expand their professional network. But did you know that LinkedIn has been named the most trusted social media platform for the last few years? Since users trust the platform, they will be more willing to trust people […]
Unique Ways To Increase Social Media Engagement
Social media engagement is important for any business and is a useful metric to measure the reach of your brand and the awareness of your audience. Social media engagement also helps you strengthen your connections with customers and allows you to establish customer loyalty. Grow Your Following The first step in increasing your engagement […]
Your WordPress Blog Post Checklist
Learning a new content management system can be a bit intimidating. If you’re new to blogging and unsure how to post a blog on WordPress, this checklist will help. There are many important steps to take to adhere to SEO best practices and ensure readability. This checklist will give you confidence that your blog checks […]
How to Identify Your Target Audience
Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be marketing to online and each of these groups will respond differently to your messaging. You […]
Tips on Creating an Effective Digital Marketing Strategy
It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand where to spend your time […]
3 Tips to Improve Your Social Media Content
In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image. Strong visual content on social media gives people a reason to follow, […]
