Author Archives: KWSM Team

Updated on June 1th, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness.   If you are using Google Analytics to analyze your website traffic, you may have noticed an … Read More

As a business owner, tracking the effectiveness of your online efforts is essential to make informed decisions about how to grow your business. Google Analytics is a powerful tool that allows you to measure your success online by tracking user … Read More

Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness.   Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to … Read More

Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing the KWSM Leadership Program, taught by CEO and President, Katie … Read More

Do you ever find yourself questioning whether you have what it takes to be a leader? I used to. Until I went through KWSM’s Leadership Program, I experienced feelings of self-doubt in this area that many people can relate to.  … Read More

SEO refers to search engine optimization, which is an important component of every digital marketing campaign for businesses across the globe. Every business would benefit from increased awareness, and without a marketing plan in place, it’s more difficult to grow. … Read More

I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with … Read More

At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing … Read More

Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to … Read More

Facebook is one of the oldest social media platforms out there, but it certainly isn’t out of date. The social networking app continues to evolve and innovate experiences on the app. Facebook has been slowly integrating “grid view” to more … Read More