GA4 Getting Started Guide: A Comprehensive Overview of Google Analytics 4

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As a business owner, tracking the effectiveness of your online efforts is essential to make informed decisions about how to grow your business. Google Analytics is a powerful tool that allows you to measure your success online by tracking user … Read More

Evolving into a Self-Governing Leader with KWSM

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Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing the KWSM Leadership Program, taught by CEO and President, Katie … Read More

KWSM’s Leadership Program: Channel Your Inner Leader

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Do you ever find yourself questioning whether you have what it takes to be a leader? I used to. Until I went through KWSM’s Leadership Program, I experienced feelings of self-doubt in this area that many people can relate to.  … Read More

6 Reasons SEO Matters for Every Small Business

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SEO refers to search engine optimization, which is an important component of every digital marketing campaign for businesses across the globe. Every business would benefit from increased awareness, and without a marketing plan in place, it’s more difficult to grow. … Read More

KWSM Mentorship Program: Email Marketing Design Improved User Retention

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I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with … Read More

1 Key Question to Start Every Small Business Marketing Campaign

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Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to … Read More

Meta Introduces Grid View to Facebook Accounts

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Facebook is one of the oldest social media platforms out there, but it certainly isn’t out of date. The social networking app continues to evolve and innovate experiences on the app. Facebook has been slowly integrating “grid view” to more … Read More

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