The average consumer sees about 5,000 ads per day, making it easy for them to feel uncomfortable or overwhelmed. Your law firm can stand out from the noise of paid advertising by growing your audience organically through content marketing. However, … Read More
On this day of thanksgiving, we often reflect on the elements of our lives that we are grateful for and the ways that we’ve learned and grown in the last year. While it is essential to look at these areas … Read More
The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year! No matter the area of law your firm practices, you … Read More
It can be a challenge to incorporate a balance of topics in your law firm’s marketing content. You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on … Read More
We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election … Read More
When prospective clients research attorneys online, it may take them some time to determine which person to contact. You can re-engage people who have previously interacted with you online with the proper marketing tactics in place, and continue to stay … Read More
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face … Read More
Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and … Read More
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer … Read More
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the … Read More