Author: Madeleine Wood

Learn how user experience best practices can increase contact form conversion on your website.

12 Ways to Improve Contact Form Conversion

Between subscription sign-ups, logins, surveys, general inquiries, event registrations, and checkouts, we encounter website forms constantly. The difference between a clunky, glitchy form and a smooth, simple web form can determine if a visitor contacts your business or not.  As a Web Designer at KWSM, I focus on the headlines,

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5 Ways To Improve Website Accessibility: A Detailed Guide

Optimizing web accessibility is not just best practice; it’s a pathway to an inclusive, positive online experience for all visitors by ensuring it’s comfortable and navigable for those with disabilities. As a dedicated Web Designer at KWSM, I’ve integrated ADA Accessibility standards into our web design process to ensure your

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Looking for a guide through the web design process for your business? Learn how to decide on the right web design agency that is aligned with your business goals.

What Does a Web Design Agency Do?

A web design agency specializes in designing and creating websites that represent your brand with quality design and compelling content, while implementing SEO best practices, for maximum results. We do this by guiding you through our proven web design process. A website is a digital representation of your business that

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KWSM Mentorship Program: Design Fundamentals

Each year, everyone at KWSM is invited to participate in the Mentorship Program to learn from another team member and grow our skillset. This year, I was paired with Junior Content Creator Miranda Vazquez to teach Design.  Coming into the Mentorship Program, Miranda had some goals to improve her knowledge

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Experiencing the KWSM Leadership Program

CEO Katie Wagner runs the KWSM leadership 12-week course a few times each year, and it was a privilege to have a seat this past quarter. Each week opened my eyes to a different facet of leadership and proved over and over again that anyone can be a leader, not

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Core Values at KWSM a digital marketing agency