As restaurants reopen across Las Vegas, it’s time to get your customers in the door. While everyone is tired of being at home, many are reluctant to dine out, wondering if their favorite restaurant has proper health and safety procedures … Read More
With the recent reopening of the Las Vegas Strip, the Las Vegas Convention and Visitors Authority has launched a new ad campaign, “Vegas Smart,” to audiences across the country. A nod to “Vegas Strong,” which became the powerful hometown … Read More
At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate … Read More
It’s a good, no, great idea to be active on Twitter. With over 145 million daily users, Twitter is an effective and efficient place to market your business. But unlike posts on other social media channels that could be relevant … Read More
Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product … Read More
Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time … Read More
Many non-essential businesses have had to get creative and think of new ways to market during the global pandemic. With closed doors, the world turns online. Even though the San Diego Zoo cannot open to visitors right now, they have … Read More
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the … Read More
The use of Graphics Interchange Format, known as GIFs, has skyrocketed since the onset of COVID-19. According to GIPHY, the popular GIF discovery platform, searches jumped 65% from February to April of this year, primarily for images representing positive mental health … Read More
There is a lot of effort that goes into creating a successful email campaign. With attention spans shortening and interests rapidly changing, businesses must stay on top of the best ways to reach their audience. Is your business looking for … Read More