Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music. Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers. And Snapchat continues to feel the pressure from other platforms, … Read More
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on … Read More
If you own or operate an international business, you’ve likely had internal discussions about General Data Protection Regulation (GDPR), which took effect May 25th. This is a data privacy effort developed in the European Union (EU). Why is it important? … Read More
LinkedIn wants to give you better leads for cheap; meanwhile, Instagram is enhancing your shopping experience. But the big news this week in social media is the warning Twitter sent to its users. These are the top social media … Read More
Stuck in a rut? After a few months of Facebook marketing, you may find yourself plateauing when it comes to growing your company page following. You’ve invited your friends, spent money on “page like” ads, and still, you can’t get … Read More
Have you ever gone to a networking event or class where you were asked to introduce yourself to a new group? You’ve likely participated in your fair share of uncomfortable icebreaker games intended to help you get to know … Read More
Once you’ve established a presence for your brand online and on social media, you might consider Facebook advertising. Facebook advertising is a unique beast and differs from traditional PPC ads. As a Facebook advertiser, you are creating posts that are … Read More
Social media is vital to the success of businesses, especially small businesses. Some may consider this an exaggerated statement, but not according to a recent Pew Research Center study. The study revealed that nearly 70% of Americans are on a … Read More
When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum … Read More
Cut the chitchat; it’s time for some real talk! Social media is a valuable tool that many businesses have used to create a direct connection with their fans. But just like a game of telephone, it’s easy to get your … Read More