I have to politely disagree with Cathryn Sloane’s article, “How Every Social Media Manager Should be Under 25”. As a member of the 2012 college graduating class, I certainly can relate to the early beginnings of social media. Every generation has its defining factors, and social media has definitely defined
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to
Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a normal social activity for humans, that not partaking in it
This is my week to step away from the business, to think about our long-term plans. It happens once every 6-months , and I believe it keeps us nimble as a company – growing, evolving, always with an eye to the future. I was knee-deep in financials when my mom called.
Frequently creating new content is what attracts search engines like Google to your site. Hands down one of the most effective ways to do so is through blogging. Blogging helps to increase the online presence of your business ten-fold. A blog can greatly improve your SEO, attract new customers and
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to
Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social media, it’s easy to get pumped and excited about this new digital terrain where you have all the power imaginable. A little too easy, in
A couple months ago I heard about Pinterest. I was going to BlogHer and Pinterest was the topic in one of their technology breakouts. Before leaving for the social media and blogging conference I created my Pinterest account and then did nothing with it for four months.
If, as business owners, we don’t hold a vision for our companies, no one else is going to do it either. Who cares more about KWSM’s success than I do? And more importantly, if I stop caring (or just give it up for lack of time), who will pay the price? Not just me, but every member of our team. I have a responsibility to take time to focus on the business. I need to be calm and clear-headed enough to make smart decisions. And yes, sometimes that means stepping away from the laptop. I’ve realized that having a balance between doing the work and thinking about how we do the work is essential for success – and ensuring success is my primary responsibility.
When I first started using Twitter to reach out to companies, I was impressed at how quickly some responded, or that they responded at all. But then I thought, “It that really surprising?” You’re on social media for a reason: to socialize! If a company is on social media and
