New LinkedIn Ads Targets: Growth Rate & Top Ventures
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B ventures and companies who are looking to get the attention of senior-level executives. LinkedIn has been innovating its platform significantly in recent months, in an […]
Preparing For The Future | Marketing Tactics As Businesses Begin To Reopen
As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing your business in our latest webinar. How Do I Plan For A Strong Recovery? It’s […]
Setting Goals and Creating a Vision with the EOS Model
The quarantine and stay-at-home order has kept many of us from our normal rituals, but the power of technology, and a little flexibility from our team, ensures that nothing keeps us from our quarterly professional development workshops. Each quarter, the KWSM Team gets together for an afternoon of growth and learning with a guest […]
In the News: LinkedIn Launches Polls, Facebook Expands Ad Safety Controls and YouTube Helps Marketers Looking to Reach Viewers From Home
At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create a more engaging experience for their audiences. LinkedIn Adds Polls It’s official! LinkedIn has finally added polls to their platform. LinkedIn polls can be shared […]
3 Benefits of Using Pinterest for Your Fitness Brand
The Pinterest community is dominated by users looking to be inspired. Health and fitness are among some of the most popular topics on the platform. Is Pinterest a part of your fitness marketing strategy? Whether you run a gym or sell workout equipment or supplements, Pinterest can be a great tool to connect with your […]
KWSM Leadership Program: A Challenge of Perspective
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the front. However, my idea of leadership has completely changed. Being a leader is about being […]
Why Facebook and Google Are Stepping Up Their Video Chat Game
Zoom has become a household name thanks to the ongoing COVID-19 pandemic. Virtual meetings have surged over the last few months as people look to connect from home for both business and leisure. As a result, several platforms, including Google and Facebook, are increasing their functionality to allow more people to connect. Facebook has created […]
Businesses on a Budget Can Still Reach their Audiences Organically
As we navigate and push forward through these difficult times, many businesses may be concerned that even though online marketing is essential, it will cost too much. The good news is, much of your social media marketing can be done organically without the need to invest in paid online advertising. Below are some simple strategies […]
How to Create Effective GIFs for Your Social Media Strategy
The use of Graphics Interchange Format, known as GIFs, has skyrocketed since the onset of COVID-19. According to GIPHY, the popular GIF discovery platform, searches jumped 65% from February to April of this year, primarily for images representing positive mental health and connection with loved ones. GIFs have always been shared between individuals wanting a humorous […]
4 Ways to Make Crucial Business Decisions
As a business owner or leader, you are expected to make some important business decisions in the coming months that you never planned for. There is likely very little previous experience you can depend on to help you make the right decision. In the words of Maimonides, “The risk of a wrong decision is preferable […]
