ECommerce Marketing Strategy: A Comprehensive Guide for Business Owners
Why is an eCommerce marketing strategy so important for DTC brands, and what tactics should be included? Find out in this post.
Advice for New CEOs and Founders, from KWSM’s CEO
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
Why Do I Have So Much Website Traffic From Ashburn?
Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may […]
Video Marketing: 5 Styles to Market Your Small Business
Video is a powerful tool to use when marketing your business. With its easy-to-digest format, users and potential customers will remain engaged with you as you guide them through a visual journey. If you’re a small business owner that’s feeling stuck on how to wow new customers or market your company – consider using video […]
Digital Advertising Strategy Case Study: Generating Leads & Sales
Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a cohesive digital advertising strategy to reach their target audiences. Having worked with KWSM on a project several years prior, they knew they could entrust their marketing process to us. Their […]
How to Create a Brand People Will Love
Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps involved in creating a brand that people will love and trust is discussed below. We’ll […]
Does my B2B Business Need a Blog?
Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide an avenue to showcase the people behind the logo. Does your B2B business have a […]
Instagram Reels: A Top Marketing Resource
In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society has discovered a new way to connect and engage with each other through this tremendous resource. Allowing users to create engaging, fun, and short videos […]
Improve Your Email Open Rates in 3 Easy Steps
Email marketing is a great tool for business owners to reach their audience. There are many reasons to send emails, but at the end of the day, you want to be sure your audience gets the message. That’s why it’s important to have high email open rates – the metric that measures how many recipients […]
3 Misconceptions About Branding
People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things in mind, you’ll be on your way to branding success. 3 Common Branding Misconceptions Three […]
