10 Best Practices to Protect Against State-Sponsored Foreign Cybersecurity Attacks
As the potential for state-sanctioned foreign cybersecurity attacks rises, KWSM is dedicated to remaining a cybersecurity leader in the digital marketing space. Our clients and partners have unique digital needs and vulnerabilities, but any organization, regardless of size, can fall prey to these threats. Vigilance is needed from every party, from the IT providers, to […]
How CDNs Work: Learn About Content Delivery Networks
If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the New York Times, adding items to your cart on Amazon, or binging YouTube videos late […]
5 Easy Tips for Building a Business Website
It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable while retaining the potential for significant results. Here are some easy tips from our web […]
5 Tips to Networking Online Like a Pro
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your networking. Decide On Your Goal […]
Pay-Per-Click (PPC): What Business Owners Should Know
Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you think! Depending on your business it can be a great marketing tool to get your business in front of the right people at the right time. If you’ve considered pay-per-click […]
How to Write a Better Press Release
Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added new members to your team, completely rebranded, or are launching revolutionary services, a press release can help you communicate your message. Unfortunately, many businesses don’t get writers or outlets to […]
Give your Audience Brand ‘Feels’ with Instagram Reels
Instagram is a hugely popular social media platform amongst consumers, but it can be hard to know how to use it to expand your business’s reach and engagement. However, not using Instagram to its full potential is like leaving money on the table. You’re missing out on a huge opportunity to connect with your customers […]
What are The Different Types of Public Relations?
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although these are both components of PR work, there are several other key ways public relations […]
How to Navigate Being a Thought-Leader to Improve Sales
A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will turn to you for guidance, and are more likely to recruit your expert services and […]
Blog Uses Throughout the Marketing Funnel: Awareness, Engagement, and Conversion
There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to target audiences at the three different stages of the marketing funnel. In this article, we’ll […]
