How to Link to Your Website From Instagram
Instagram can be a powerful tool for small businesses when it comes to digital marketing. The highly visual and immersive nature of the app can easily attract prospective customers, however, difficulties may arise when it comes to getting this engaged audience to connect to your website to finalize conversions. Instagram, in particular, has significant limitations […]
How To Look Professional on Video
With so much information floating around in the digital world, people have to make decisions about what they choose to watch and read. Studies have shown consumers are more likely to purchase a product or service that has video representation. But it takes effort to make sure your video is both creative and looks professional. […]
Don’t Take Responsibility; Take Ownership
“On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame.” – Jocko Willink Taking responsibility for your actions is not a new notion for any of us. The concept is one that […]
10 Best Practices for Social Media Management to Engage Your Target Audience
When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks and behaves when interacting with your target audience. Social media is utilized by countless businesses […]
The Facebook Algorithm Changes for Election Day and Beyond
We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election and threats of violence during today’s 2020 Presidential Election, Facebook is working to combat this […]
3 Easy Ways to Incorporate Video Into Your Marketing Strategy
Even though digital marketing is communicated from device to device, humanizing your content and brand is essential for effective marketing. Your audience only sees your business through a screen, but they should be able to tell there is a person on the other end of the posts and feel connected to your brand on a […]
In the News: Facebook, Instagram, and Pinterest Roll Out New Updates for the Holidays
To prepare for the upcoming holidays, Facebook, Instagram, and Pinterest are pulling out all the stops to enhance the user experience. Facebook Reorganizes the News Feed Order Facebook has been testing its simplified News Feed with three separate, swipeable feed presentation options and a slider-style icon at the top right for several months. However, they […]
3 Digital Marketing Strategies to Consider this Holiday Season
The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of year. It’s important to remind them of what they need before they need it. No […]
DIY Social Media Content for Small Businesses – 3 Tips for Creating High-Quality Content From Home
Many small businesses struggle when it comes to creating high-quality social media content. Visuals are important, and gathering enough photos and videos can be difficult for business owners. But you can create DIY social media content that properly represents your company online. After all, nobody knows the brand and its goals better than you do. […]
Transforming Into a Confident Leader Through KWSM‘S Leadership Program
12 weeks ago, I embarked on a growth journey and began KWSM’s leadership training program. At the start of the process, I tried to imagine the person I wanted to become. What type of leader did I want to be? What areas did I need to grow in? And, in just a few months, I […]
