How to Collect Leads Through Social Media

A man winning a giveaway that he entered as a result of B2B Lead Generation Marketing

New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your brand voice reflects your company’s […]

The Difference Between a Facebook Story and a Facebook Post | Updated June 2023

facebook story vs facebook post

Photo Credit: @astoldbymichelle Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies […]

How to Respond to Happy Customers on Social Media

It’s not unusual that unhappy customers who leave negative, sabotaging reviews and comments get a lot of love on social media. It’s only natural to want to do damage control to keep that customer and uphold your company’s reputation. But are you neglecting your happy customers? They need some love too. Believe it or not, […]

Social Media Bootcamp: Understanding Instagram and Pinterest

Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts.   Sure, they may know how to navigate it, but once they get started, these types of questions arise: What do I […]

Brands Score Touchdowns With NFL Marketing

Didn’t think football had anything to do with digital marketing? Guess again. It’s probably one of the largest campaigns you’ll see each year. The campaign starts in August with its preseason, and it runs all the way into the new year ending with the Super Bowl – an event that attracts millions of viewers in […]

How do I Grow My Instagram Followers?

The desktop login for Instagram

  Have you asked yourself this question staring at your stagnant Instagram follower count? Instagram is colorful, personable, and relays your visual story better than any other platform. It is also home to many of the most powerful influencers on social media. While it might be a popular platform, it is not an easy one. […]

Keep Your Website Bounce Rate Low And Your Sales High

It's important to keep your website bounce rate high

Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]

Attack of the Twitter Purge | Social Media Help Desk Episode 24

The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the Twitter Purge, whether Instagram is right for your business, and attempt to answer the question […]

3 Major Moves Your Social Media Marketing Strategy Might be Missing

The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]

Easy Tips To Make Sure Your Blog Is Increasing Your SEO

Using blogs to help improve your SEO

When it comes to brands deciding how to present themselves to an audience, far too many spend the majority of their time worrying about social platforms as their bread and butter. While platforms like Facebook and Twitter may make up a majority of your traffic, there is a very simple way to help rocket your […]

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