Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to … Read More
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the … Read More
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And … Read More
When it comes to brands deciding how to present themselves to an audience, far too many spend the majority of their time worrying about social platforms as their bread and butter. While platforms like Facebook and Twitter may make up … Read More
Brands have been telling their stories on Facebook for years. Educational content, meet the team posts and behind the scenes footage have helped companies share the essence of their brand with the world. So when we heard that Facebook literally … Read More
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining … Read More
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it … Read More
Chances are, you’ve seen a large number of stories about Facebook and the data company Cambridge Analytica. It’s been impossible to miss the continued deluge of news, capped off with Facebook founder and CEO Mark Zuckerberg testifying in front of … Read More
It seems these days Facebook gets all the credit when it comes to online advertising. And for good reason! Facebook’s advertising platform is by far the most complex and diverse. But the other big channels (not owned by Facebook) have … Read More
Everyone wants to feel taken care of, but normally that’s a job filled by family and friends. So when someone receives special treatment from a business—at no cost to them—it’s a pretty big deal. It’s common for brands to offer … Read More