It’s not unusual that unhappy customers who leave negative, sabotaging reviews and comments get a lot of love on social media. It’s only natural to want to do damage control to keep that customer and uphold your company’s reputation. But … Read More
Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts. Sure, they may know how to navigate … Read More
Didn’t think football had anything to do with digital marketing? Guess again. It’s probably one of the largest campaigns you’ll see each year. The campaign starts in August with its preseason, and it runs all the way into the new … Read More
Have you asked yourself this question staring at your stagnant Instagram follower count? Instagram is colorful, personable, and relays your visual story better than any other platform. It is also home to many of the most powerful influencers on … Read More
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to … Read More
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the … Read More
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And … Read More
When it comes to brands deciding how to present themselves to an audience, far too many spend the majority of their time worrying about social platforms as their bread and butter. While platforms like Facebook and Twitter may make up … Read More
Brands have been telling their stories on Facebook for years. Educational content, meet the team posts and behind the scenes footage have helped companies share the essence of their brand with the world. So when we heard that Facebook literally … Read More
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining … Read More