This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto. Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack … Read More
To be effective in your social media strategy it is important to take the time to plan and research to develop your core objectives. Taking the time to strategize helps you connect with your target audience, tap into key trends, … Read More
It’s no secret that social media marketing, when done correctly, can bring great conversion rates to your business. The benefits of advertising through social media include growing your fanbase, providing targeting for new and returning customers, and the ability to … Read More
Our Senior Web Designer, Angie Smith, just celebrated her 5-Year Workiversary at KWSM! Angie started with our team as a Website Designer and was promoted to Senior Website Designer two years ago. During her time on the team, she … Read More
Like many social media platforms, Pinterest is constantly adding new features to improve its user experience. It is important to keep up with these ever-evolving trends so that your business and your social media strategy can adapt accordingly. Pinterest is … Read More
Instagram is a platform that revolves around engagement. For businesses, this means it holds the power for you to better connect with those who may be interested in your brand. For small businesses, Instagram is a great place to … Read More
Generation Z can be described as entrepreneurial, tech-savvy, inclusive, well-informed, and strongly rooted in their values. Gen Z is a remarkable generation that has always known a world of technological conveniences. In this world, the answer to any question is just … Read More
Businesses are more focused than ever on perfecting their customers’ experience. Collecting customer feedback for opinions on your brand, service, and product has become essential. Taking these efforts to social media can be a great way to meet consumers where … Read More