How To Get More LinkedIn Recommendations

A LinkedIn profile is the perfect channel for professionals to grow their network and showcase their resumes. Having a complete profile and an impressive resume may allow a prospect to see who you are in terms of work experience, but to really get an edge on the competition, consider asking for recommendations on your LinkedIn […]

LinkedIn For Job Seekers

GETTING STARTED If you’re looking for a new employment opportunity, consider using LinkedIn as a resource in your search. This is a great place to start if you’ve already set up your LinkedIn profile. Be sure to put in the time to make it a great profile because this will be the first opportunity a […]

The White House Gets Hip

While you’re using social media to search for funny cat videos, world leaders are forging the technology into new tools. Facebook’s CEO is using social media to empower the poor while one governor is using it to resolve a growing issue. Here’s a look at what you might’ve missed in social media news this week. […]

4 Strategies to Increase Your Twitter Engagement

When Twitter was first conceived, it was born with the purpose of encouraging a running dialogue and ongoing conversation, or as it is known in the digital marketing world: engagement. Getting people talking about your brand even when you aren’t there to stir the pot is the best way to ensure that your company stays […]

How Past Posts Can Improve Your Future Content

In life, we must learn from our past to improve our future; this same sentiment directly applies to social media. Instead of rapidly firing off social media posts into the abyss, take time to review your work. Here are three ways past posts can improve your future content. Review What Resonates At least once a […]

How to Utilize Your Email List on Social Media

You may already be familiar with how to connect your email database to social media, but are you taking full advantage of your email list on social media? Beyond uploading your list, there are further steps you can take to reach a greater audience, gain warmer leads for sales, and grow your brand’s online fanbase. […]

Your Ultimate Guide to Great Social Media Content

The most important element in any social media strategy is great content. It’s also the component that most people neglect. They assume that actually posting on social media is the easy part. Not true. Even a large fan base is of no use to you if they are not engaged in what your company is […]

Building A Strong LinkedIn Network

  LinkedIn can give you access and exposure to leaders in your field, generate more contacts, and get you in front of recruiters as a jobseeker. However, before any of that happens you need to make sure your LinkedIn profile is ready to work for you. Once you’ve completely filled out your profile you are […]

Twitter Flies Away From Staple Features

On the surface, social media may seem tranquil, but a tempest of changes is churning. Some insane insinuations are already circulating for one platform, milestones are being reached on another, and sites are starting the year with new ideals. Here’s what you might’ve missed in social media news this week. Twitter Flies Away From Staple […]

Social Media Bootcamp: Strategies and Tools for Small Business Owners

It’s that time of year again: Social Media Bootcamp is upon us! With a fresh start for the year ahead, we think it’s time to take your digital marketing efforts from the ‘loathe’ to the ‘love’ category! After many years of instructing small business owners, one thing has been made abundantly clear: social media can […]

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