Steps to Creating a Social Media Marketing Plan
STEPS TO CREATING A SOCIAL MEDIA MARKETING PLAN Whether your marketing department is a single person or a multi-leveled division of your company, acquiring customers and developing a lasting relationship with them is the bottom line. It is becoming more and more evident that social media is a tool to help marketers accomplish this goal. […]
Facebook Beats the Forecast
As January quickly comes to a close, your favorite social media channels are making changes right before the buzzer! Facebook has a new record to flaunt, Twitter has a new team roster, and you could soon have better ways of expressing yourself. Here’s a look at what you might’ve missed in social media news this […]
How Freebies on Social Media Can Lead to Actual Clients
Lets face it, getting free stuff is not only exciting, it’s addicting! This doesn’t mean you have to start scrambling around the office for unwanted items to giveaway; freebies can be pieces of advice that educate or empower a person. Here’s how to turn those online incentives on social media into actual clients in real […]
Five Social Media Tools That Will Make Your Life Easier
If you’re busy managing robust social media channels, you’re probably on the lookout for ways to post with greater efficiency. There are thousands of free tools out there, but as industry professionals, we can make some recommendations for the best of the best. These five websites and apps all do different things, but they have […]
Content Marketing for Your Brand
When it comes to content marketing, it can be tempting to view it as a sales support piece, but in doing so, it is easy to overlook its true purpose. Instead, content marketing should be viewed as an engagement opportunity for your customers or fans. In a perfect world your content will make your readers […]
Twitter Swan Dives
Social media is ever evolving, and it’s important to keep up on the trends. This week, Facebook launched a new campaign against hate, Twitter tanked, and YouTube unveiled some sneak peaks of the Super Bowl. Here’s a look at what you might’ve missed in social media news over the past seven days. Facebook Bans Hate […]
Four Step Social Media Audit for your Small Business
An annual audit is a necessary evil for all healthy businesses. It helps establish which divisions or departments are performing the best and which processes are working most efficiently; conversely, an annual audit can identify the areas that could use an overhaul. In terms of your social media initiatives, conducting an audit on your channels […]
How You’re Unknowingly Embarrassing Yourself on Social Media
Much like having food stuck in your teeth can unknowingly embarrass you, doing these five things on social media could have you blushing with embarrassment. It’s time to bust out the digital floss and clean up potentially humiliating habits with these simple tips. Unprofessional Email You may have set up your social media accounts eons […]
Why Small Business Owners Should Enroll in Social Media Bootcamp
Are you ready to fall in love with social media? Maybe you think social media marketing is too complicated or perhaps you fear it’s too time-consuming. Regardless of the reason, if you’ve been avoiding marketing your business on social media, it’s time to feel the love! There’s no denying that social media marketing is the […]
How to Find New Connections on LinkedIn Using the Advanced Search Feature
LinkedIn has become a very important place to network, and can be a great place to make new professional contacts. The fastest way to target and connect with the right people is to use LinkedIn’s Advanced Search filter. Here are some helpful guidelines on how to use the filter effectively: When you log into your […]
