How To Stay Efficient on Social Media

When you spend hours every day managing your business’s social media channels, it’s hard to resist the urge to browse your personal pages. But this behavior can easily lead to hours wasted on your personal social media accounts, like Facebook, when you should be working. Because Facebook is so user-friendly it becomes tempting to switch […]

4 Types of Short Videos to Boost Your Brand’s Social Media Presence

Short videos are growing in popularity across social media, quickly attracting the brief attention span of today’s online audience. As one of the top social media marketing trends for this year, videos are an in-demand form of content that will help increase your reach as well as educate your audience about your brand. Posting 30 […]

Why Live Event Coverage is Important for Social Media

Whenever your company participates in a live event, whether it is a charity dinner, trade show, or full-blown extravaganza, it’s a good idea to post some of your content in real-time. Consumers are constantly scanning social media channels for information that is valuable, relevant, and worth sharing. In addition, most people own a smartphone, which […]

The Best Free Photo Editing Apps For Instagram

Curating an aesthetically-pleasing Instagram feed isn’t something that can be done in a snap, but one secret to making your photos look their best is manually editing photos through the use of photo-editing apps. Although Instagram provides a number of in-app filters and photo-editing tools, other apps can offer a greater variety of filters, tools, […]

Steps to Creating a Social Media Marketing Plan

STEPS TO CREATING A SOCIAL MEDIA MARKETING PLAN Whether your marketing department is a single person or a multi-leveled division of your company, acquiring customers and developing a lasting relationship with them is the bottom line. It is becoming more and more evident that social media is a tool to help marketers accomplish this goal. […]

Facebook Beats the Forecast

As January quickly comes to a close, your favorite social media channels are making changes right before the buzzer! Facebook has a new record to flaunt, Twitter has a new team roster, and you could soon have better ways of expressing yourself. Here’s a look at what you might’ve missed in social media news this […]

How Freebies on Social Media Can Lead to Actual Clients

Lets face it, getting free stuff is not only exciting, it’s addicting! This doesn’t mean you have to start scrambling around the office for unwanted items to giveaway; freebies can be pieces of advice that educate or empower a person. Here’s how to turn those online incentives on social media into actual clients in real […]

Five Social Media Tools That Will Make Your Life Easier

If you’re busy managing robust social media channels, you’re probably on the lookout for ways to post with greater efficiency. There are thousands of free tools out there, but as industry professionals, we can make some recommendations for the best of the best. These five websites and apps all do different things, but they have […]

Content Marketing for Your Brand

When it comes to content marketing, it can be tempting to view it as a sales support piece, but in doing so, it is easy to overlook its true purpose. Instead, content marketing should be viewed as an engagement opportunity for your customers or fans. In a perfect world your content will make your readers […]

Twitter Swan Dives

Social media is ever evolving, and it’s important to keep up on the trends. This week, Facebook launched a new campaign against hate, Twitter tanked, and YouTube unveiled some sneak peaks of the Super Bowl. Here’s a look at what you might’ve missed in social media news over the past seven days.  Facebook Bans Hate […]

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