Strategies to Improve Your Content Marketing Conversion Rate
You developed a great content marketing strategy and meticulously built out your content calendar resulting in lots of eyes on your website. That’s fantastic! However, you may be noticing that your conversion rates are low which is causing some panic in your marketing department. This is one of the most frustrating challenges facing content marketers. There […]
Instagram Debuts In-Demand Feature
Love is in the air and the social media platforms you’re crushing on are sending some affection your way in the form of updates. Managing multiple profiles just got insta-easy, Facebook is communicating more clearly, and Twitter is embracing the #nonewfriends trend. Here’s a look at what you might’ve missed in social media news this […]
‘Pics Or It Didn’t Happen’ – How Instagram Has Changed the Immediacy of Social Media
Ten years ago, social media was born out of the need for people to stay digitally connected in real time. Little did many of the early software developers realize that the “real time” factor would change the way we consume our media. With the advent of Instagram, the immediacy level of social media has now […]
Your Customers are on Facebook; Are You?
In addition to running social media channels for businesses, we teach business owners to run their own social media campaigns. We’ve been holding Social Media Bootcamp for more than 5 years, and have educated hundreds of business owners. Here are some of our favorite takeaways from our class on the almighty channel: Facebook. With over […]
Your Guide to Choosing the Right Type of LinkedIn Ad
LinkedIn ads are more expensive than Facebook ads, but based on your objective, they can yield better results for your business. LinkedIn ads are a great tool for business-to-business interaction, as well as gaining more followers on your company page. Here’s what you need to know to create a successful LinkedIn ad campaign. There are […]
How to Choose a Logo For Your Brand
Choosing a logo for your brand can be intimidating; you want to convey a lot of information about your company, but you get very little space! In addition, your logo is often the first thing people see when learning about your company, so you want to make a good impression! Think about these things before […]
How To Build A Strategy For LinkedIn Marketing
LinkedIn is the top social media channel for networking amongst professionals. This is because, unlike other social media channels, LinkedIn is strictly business. The social media platform and its user community highly encourage the sharing of professional information over updates. However, for some business owners, establishing a balance between marketing a company and managing a […]
Using Social Media to Drive Website Traffic
Many companies work diligently to increase their social media following, but those efforts don’t always translate into increased revenue. Having a high follow rate may be important to some companies, but converting followers into customers should be important to all. You want to take the followers who are engaging with your social media channels and […]
Instagram Extends Video Advertising
February is off to a shotgun start in the social media world, and if you didn’t hear about all of the changes, we’re here to pass you the baton. Instagram is giving users an inch and letting advertisers run a mile, LinkedIn isn’t living up to expectations, and Facebook is giving a popular feature a […]
Improve Your Pinterest Marketing Using Analytics
As hard as you may try, even the most focused of social media marketers will find themselves getting lost in the black hole that is Pinterest. The site was designed to suck you in, making it tough to feel like the time you spent pinning has resulted in anything other than carpal tunnel syndrome. While […]
