How to Maximize Company Branding Through LinkedIn Pulse
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in sharing your blog with industry professionals. Small business owners, corporate CEOs and other professionals are using the Pulse to publish blogs, articles and other meaningful […]
Facebook Goes Long, Twitter Explores, LinkedIn’s Redesign | Social Media Trends
Facebook is giving longer videos a boost in a move to emphasize native, integrated, and live video across the platform. Meanwhile, Twitter is adding a new “Explore’” tab which will emphasize live video and trending news stories, and LinkedIn is delivering its biggest website redesign since its debut nearly 15 years ago. These are the […]
The Social Media Audit
The word audit can often incite panic-stricken thoughts of tax season and bank accounts, but did you know an audit could be an incredibly powerful social media tool? Don’t let the word intimidate you! Auditing your social media channels is an excellent way to assess how well your social strategy is working, shedding light on […]
The Important Role Social Media Plays in Crisis Management
At some point in your professional career, your company, or the company you represent, may have the unfortunate responsibility of managing disgruntled customers. In today’s fast-paced world, we consume media quickly and efficiently, and consumers are just as speedy at turning to social media in search of customer service. Social media provides upset customers a […]
4 Steps to Connect with the Right Audience on Social Media
Social media is a competitive arena, full of marketers trying to promote their products and services. It’s more than just getting the most amount of followers. Understanding who to target and engage with online is one of the most essential tactics to succeed in your social media marketing efforts. Once you start delivering targeted […]
LinkedIn Gets a Makeover for Productivity and Success
LinkedIn desktop, is that you? You’re looking extra beautiful! LinkedIn has been teasing us for weeks, but the professional social media platform finally shared its new desktop look. The update brings content to the center of the page that includes and highlights conversations and opportunities. LinkedIn noted that this is so that users can share […]
How to Get a Sizzling Start On Twitter
If you’re ready to let your voice be heard on social media, it’s time to take your talents to Twitter! This social media channel is perfect for keeping up with trending topics, connecting with other brands and having direct conversations with members of your target audience. Make sure you start your Twitter career off […]
Easy Ways Your Business Can Use Pinterest to Drive Website Traffic
You spent hours researching and crafting the perfect blog post to promote your newest product. You even posted the blog on your company’s website, but readership seems disappointingly stagnant. An organized, innovative promotion plan on Pinterest may help. To increase blog visibility, it is important to drive traffic to the post on your company’s website […]
Twitter Drops Buy Button, LinkedIn To Build Engagement Insights Feature, Facebook Trumps YouTube For Live Video | Social Media Trends
Twitter is making a bold move by taking away its “”Buy” button as it bucks the trend of integrating e-commerce into its social platform. Meanwhile, LinkedIn is ready to take its analytics features to the next level, and Facebook is leading the pack when it comes to live video – even toppling YouTube. These are […]
The Truth About Social Media Posting Times
One of the most common questions people ask us is, “When’s the best time to post on social media?” You’ve likely stumbled across your fair share of online articles professing specific days and times as the key to posting success. And while these times can serve as a great starting point in your quest for […]
