How Twitter Can Help Your Small Business

Creating a Twitter account for your small business is probably more beneficial than you might think. The platform has a variety of audiences your business can reach, and you might even discover a new audience you did not think of targeting before. Twitter has a character limit on the posts you can create, so these […]

4 Alternatives to Facebook Ads 

Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is […]

How to Write an Effective Social Media Caption

A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]

The Facebook Algorithm Changes for Election Day and Beyond

We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election and threats of violence during today’s 2020 Presidential Election, Facebook is working to combat this […]

KWSM Mentorship Program | Learning the Ropes in PR

What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is…   While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]

Social Media Content Ideas For March 2020

Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]

Press Release Distribution: 5 Components of a Killer PR Pitch

A superhero sitting at a table typing out a powerful public relations pitch

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]

Facebook Prepares for the Election Year | Advertisers, Proceed With Caution

It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]

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