Testing Your Website’s Speed To Keep Your Conversions High
It’s no secret that your website’s loading speed is the key to getting conversions. No matter how great your social strategy is, if your potential customers are forced to wait for a slow site to load, they won’t stay. Consumers give a site between 3-5 seconds to load before they head elsewhere, but the average […]
The True Value of Transparency
When you board a plane, train, or automobile, you trust the person at the controls to get you safely to your destination. When you join a company, you expect your boss to do the same. It’s not often that the ‘captain’ trusts you to help plan the journey. When we starting working at KWSM, we […]
Hop On Board the Vertical Social Media TV Train
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media. YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]
Don’t Rely on Luck With Your St. Patrick’s Day Social Media Campaigns
Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and taking advantage of holiday promotion and content is key to standing out. Content Now is the perfect time to develop a schedule to help build […]
Will Instagram Soon Become ‘Pinstagram?’
LinkedIn’s trending topics keep its audience engaged, Facebook takes big steps to earn back our trust, and Instagram may become the new Pinterest. These new features on each of these platforms are some of the biggest game changers in the news of social media this week. Instagram is Ripping a Page from Pinterest’s Book […]
How Your Website’s Load Speed Is Costing You Business
You spend dozens of hours planning your social media campaigns, your content and growing your audience in order to inspire them to invest in your brand. The problem is that no matter how strong a campaign, how perfect the content, the real key to converting sales is in the quality of your website. If […]
Understanding Facebook Messenger Ads
You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably skip right over the ad placement section of ads manager. Anxious to start targeting your ads, you have probably never noticed that you had an […]
#Hashtag Best Practices
You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms allowing users to apply dynamic, […]
Best Practices For Your Brand’s Twitter Account
In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly useful tool to connect with your audience in a more relaxed and timely manner. Twitter is all about talking about the hottest trending information […]
Video is the Best Play… But Don’t Get Thrown Out Of The Game
LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the value of video is rising on social media and it’s making news this week. […]
