The Importance Of Snackable Content
As a content editor contributing to the KWSM blog, I was given a simple guideline: Keep it between 350-500 words. With a world of topics I could be discussing, I spent the morning brainstorming over a cup of coffee. What could I possibly write about that hasn’t yet been covered in the 166+pages already on […]
Which Social Media Metrics Should You Be Watching?
Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your digital marketing effective. With the amount of data that the platforms provide, you can […]
Digital Marketing in Las Vegas: KWSM Opens its Third Office
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce that we have opened the agency’s third office. Introducing: KWSM Las Vegas. That’s right, we’re hitting the Strip; and we’re excited to build a physical […]
How To Handle The Upcoming Holiday Season With Your Social Media
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build itself; so why not use […]
Move Over; There’s A New Facebook Layout In Town
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a Facebook notification and then as an email; then the new layout rolled out. What is the new layout feature on Facebook? When you received the […]
Using Video Content To Bring Your Audience Closer
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook feed, and you’ll see more video than text or picture posts. The greatest strength of […]
Are Virtual Watch Parties the Way of the Future? | Social Media Help Desk Episode 25
Would you log on to watch your favorite YouTube videos in “virtual reality?” Well according to this week’s Social Media Help Desk, YouTube would like you to log in and see it! This week, KWSM President, Katie Wagner, led the Social Media Help Desk panel with guests Taylor Glaze and Alexandra Hall to discuss how […]
Your Digital Marketing Content Can’t Thrive Without These 3 Aspects
Social media marketing is not about the hard sell. That’s where many people go wrong on social. Posting a picture and a link to your product or service is not enough to get consistent sales in the digital arena. And no, adding a caption about all the benefits doesn’t count either. Sure, you’re going to […]
KWSM Takes Vegas: The Power of an Integrated Digital Marketing Approach
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on to discover how we created The EPURI Experience Las Vegas, a worldwide launch for a new […]
Keep Your Website Bounce Rate Low And Your Sales High
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]
