Attack of the Twitter Purge | Social Media Help Desk Episode 24
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the Twitter Purge, whether Instagram is right for your business, and attempt to answer the question […]
3 Major Moves Your Social Media Marketing Strategy Might be Missing
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]
The Great Debate – How Do You Pronounce GIF?! | Social Media Help Desk Episode 21
This week, the social media help desk is back with special guest host Alexandra Hall. Alexandra sat down with web designer Billy Bates and content editor Taylor Glaze to discuss analytics reporting, unique video content, and to answer the controversial question, how do you pronounce GIF? First, Taylor broke down the importance of social […]
User-Generated Gold: 5 Contest Ideas to Promote Your Brand’s Events
Contests are not to be feared, they are your friend. When a new product pops up, you’ve launched a new service, or you’re hosting an event, a contest is always a fun way to achieve some—if not all—of your marketing goals. And best of all, it can be a very inexpensive and effective way to […]
LIVE from Katie Wagner Social Media, It’s the Social Media Help Desk! | Social Media Help Desk Episode 15
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of your brand, what you do […]
How to Create a More Personal Connection With Your Audience Through Emails
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it they only see your content on the page. It’s just you and them—a golden opportunity […]
Creating A Five Star Customer Service Experience
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating: Responsiveness Where there’s […]
How to Use Shoppable Product Links in Instagram Posts
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]
Don’t Let Inspiration Become Imitation When Crafting Your Ads
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling. The speed at which social […]
LinkedIn Providing More Information to Job Seekers; Will it grow channel?
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing Salary Insights. The new feature […]
