Social Media Case Study: Using Compelling Stories to Craft Engaging Content
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]
The Difference Between a Facebook Story and a Facebook Post | Updated June 2023
Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies are about, you […]
Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it? We’ll answer the second question first. If you’re trying to grow your brand, increase sales, or generally grow your business, the answer is yes, you need a digital marketing strategy. […]
How to Enable Custom Thumbnails on YouTube 2023
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]
What do YouTube Handles Mean for Business Owners?
![YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. [H2] Handle vs URL [/H2] Many YouTube channels already have customized URLs. Handles will take this personalization even further. Each channel will be able to create a custom handle using their current page URL or by creating a new unique name. This personalization helps channels stand out from competitors or other pages with similar business names. [H2] Location and Commenting [/H2] Handles will appear on brands’ pages and Shorts. Handles can also be used in comments, community posts, and video descriptions. Since some YouTube channel names tend to be long, handles will help make channels easier to remember when engaging with. Channels can also be shouted out or tagged in the title of collaboration videos using custom handles. [H2] Top Benefits of YouTube Handles [/H2] Outside of the obvious benefit of clear identification, YouTube handles can support your business in a variety of ways. Reach new audiences on YouTube Connected in YouTube community groups using your channel handle Increase content and channel visibility with handle tagging Promote engagement on new and older videos Get noticed in shorts YouTube will begin rolling these handles out starting November 14. Those channels with the highest subscriber account and engagements will be the first to receive the ability to choose a customized handle. 75% of people say YouTube videos make them more aware of new brands or products. Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content but can’t seem to get the results you want. CLICK HERE to learn more about how the KWSM team can craft a custom content strategy for your business to generate the metrics you are looking for.](https://kwsmdigital.com/wp-content/uploads/2023/06/youtube-handles.jpg)
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. Handle vs URL Many YouTube channels already have customized […]
The Role of PR in Your Digital Marketing Strategy
If you aren’t integrating Public Relations strategy into your digital marketing plan, you may be missing key opportunities to broaden your client base and form essential connections with your community. Here at KWSM, we offer PR services that include everything from multimedia press releases to influencer outreach. I recently had the opportunity to take an […]
Celebrate World Social Media Day on June, 30th 2022 with KWSM
Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th and is a way to celebrate the importance of social media in our everyday lives. […]
KWSM Recognized as a Top Digital Marketing Agency in Atlanta
We are honored to announce that KWSM: a digital marketing agency has recently been named one of the 10 best digital marketing agencies in Atlanta, Georgia. This award comes from DesignRush, an independent company that evaluates the most qualified agencies around the United States. Agencies are evaluated by: Category (digital marketing, branding, logo design, etc.) […]
How to Pick a Tone for your Business
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]
Should My Business be on TikTok?
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your […]
