How to Pick a Tone for your Business
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]
Should My Business be on TikTok?
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your […]
Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]
How do I increase my business’ organic social media reach?
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter). These social media platforms are trying to encourage […]
3 Ways to Improve Your Social Media Marketing for 2021
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your social media marketing strategy, here are a few things you can do to ensure that […]
3 Tips for Success in the Ever-Changing Social Landscape
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of censorship, TikTok for privacy, Facebook for unjust advertising standards – the list goes on. So, […]
“I Am a Leader” | Life Lessons from KWSM’s Leadership Program
Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership styles, and take actionable steps towards improving our leadership skills. This program drastically changed […]
Holiday Digital Marketing Best Practices
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way to connect with your target audience during this time of the year, even if your […]
Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]
Your Brand Has a Story – Here’s How to Tell It
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]
