How To Create A Digital Workspace
Many of us are settling into our new normal. Whether you’re a digital marketer, teacher, or fitness trainer, we’re all navigating a new way of doing business primarily online. That’s why it’s important to have the right tools in place. Here are a few tips to keep you operating at full speed from the comfort […]
How Do I Shift My Business Strategy Amidst The COVID-19 Outbreak: KWSM Q&A
In a time of uncertainty, it’s hard to know which way to shift when it comes to marketing your business. KWSM President Katie Wagner and Director of Operations Stephen Wagner sat down for a Q&A webinar to help address that question. KWSM is a digital marketing agency that works with more than 200 clients a […]
PR Pitches That Score & Making Your Facebook Stories Stand Out|Social Media Help Desk Episode 96
It’s all about standing out, doing something different, and capturing the attention of the billions of people glued to their screens each day. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content Editor Rick Ormsby, and Content Editor Meredith Ashburn discuss how to make your Facebook stories stand out, five components […]
How To Make Your Facebook Stories Stand Out
Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do you get your fans to […]
Google Analytics: Why It’s Important & LinkedIn Best Practices|Social Media Help Desk Episode 95
A world without the web seems unfathomable in the year 2020. Whether it’s building business connections on social media platforms or promoting your products & services on a website, it’s crucial to understand how it all works together. In this episode of Social Media Help Desk, Assistant Project Manager Alexandra Hall, Content Editor Jessica Bramall […]
KWSM Mentorship Program | Learning the Ropes in PR
What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is… While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]
Social Media Content Ideas For March 2020
Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]
Facebook Prepares for the Election Year | Advertisers, Proceed With Caution
It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]
Press Release Distribution: 5 Components of a Killer PR Pitch
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]
In The News: LinkedIn Introduces a Stories Product, Facebook Trains AI for 3D Photos, and Pinterest Launches a New App
Social media platforms are making user experience more accessible and exciting than ever before. Read on to find out if these updates worth the hype. In the news this week, LinkedIn introduces a stories product like snapchat, Facebook trains their artificial intelligence technology to create 3D photos, and Pinterest launches Pinterest Lite globally. LinkedIn […]